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Han Zhu

Publications and source records attributed to Han Zhu.

At least 19 recordsLinked to original sources

TransRetrieval: Scaling Up Transformer-Based Retrieval for Industrial Recommendation

Applying scaling laws to recommendation retrieval is hindered by feature heterogeneity: naively stacking Transformer layers yields diminishing returns because heterogeneous fields produce severe token-norm divergence. We present TransRetrieval, a Transformer-based retrieval framework that scales with both computational budget and cross-domain data. The key enabler is (1) weighted average aggregation, which restores the homogeneous-token assumption Transformers rely on. Building on this, we introduce (2) target token compression that cuts per-candidate FLOPs by 85% while preserving cross-attention expressiveness, and (3) position-style domain embeddings that unify multiple domains at negligible additional cost, turning cross-domain data into a scaling asset. On a 40-billion-interaction industrial dataset and the public KuaiRand benchmark, scaling compute from 0.1 to 2 MFLOPs per target yields +19.3/+22.2 pt Recall@2000, confirming robust log-linear scaling. In online A/B tests, TransRetrieval lifts platform revenue by 2.53% under the same end-to-end latency constraint as the production baseline.

cs.IR

Native Multimodal Representation Learning for Click-Through Rate Prediction in E-Commerce Scenarios

Multimodal representations have been widely adopted in industrial e-commerce recommendation systems. Due to their strong semantic understanding and generalization capabilities, they enhance the performance of traditional sparse ID-based Click-Through Rate (CTR) prediction models. Current multimodal application frameworks in the CTR prediction task typically follow a two-stage paradigm: first, pre-training a multimodal encoder on data from specific recommendation scenarios; second, extracting items' multimodal representations using this pre-trained multimodal encoder and integrating them into the CTR prediction model. However, the training objectives and data distribution of multimodal pre-training tasks often differ from those of the CTR prediction task, which limits the effectiveness of multimodal representation on downstream tasks. In this paper, we focus on how to learn Native Multimodal Representation for the CTR prediction task. One intuitive solution is to jointly train the multimodal encoder and CTR model end-to-end on the CTR task, with the expectation that the encoder can automatically learn downstream-relevant knowledge. However, we find that the end-to-end training does not bring performance improvements to existing multimodal application paradigms. Our analysis reveals that user behaviors in raw CTR data are driven by both multimodal semantics and non-multimodal factors, leading to ambiguous supervision and inconsistent encoder updates. To address this, we propose a Mine-Then-Train method that mines high-quality, multimodally interpretable training samples from CTR data and uses them to fine-tune the multimodal encoder for better alignment with user click preferences. Offline and online experiments demonstrate the effectiveness of our approach.

cs.IR

RecGPT-Mobile-V2 Technical Report

Personalized Query prediction maps implicit behavioral signals---clicks, favorites, purchases, and post-purchase exploration---to explicit retrieval intent. On-device deployment makes this task particularly challenging: behavioral trajectories are noisy and multi-scale, multiple Queries may be valid for a single trajectory, and a uniform reasoning policy either expends unnecessary computation on simple instances or allocates insufficient capacity to complex ones. We introduce RecGPT-Mobile-V2, an end-to-end framework that treats intent quality and execution efficiency as coupled objectives within a staged design. The framework transforms heterogeneous interactions into an evidence-preserving trajectory, establishes a recommendation-native foundation through domain adaptation and supervised alignment, and applies reasoning-cost optimization only after grouped rollouts meet grounding and utility criteria. The resulting teacher is distilled into a compact student deployed with low-bit execution, structured compression, and budget-aware device--cloud routing. In an aligned CoT ablation, an evidence-focused short rationale increases ROUGE-L from 0.228 to 0.315 and Jaccard from 0.174 to 0.248, while slightly outperforming the full five-stage rationale. In the controlled RL comparison, the complete reward formulation improves Query quality from 73.2% under quality-only RL to 78.6%, lowers the hard-failure rate from 3.6% to 1.6%, and reduces the median CoT length from 62 to 14 tokens. Online retrieval analysis further indicates that the Query recall channel retrieves inventory complementary to that surfaced by established recall channels. Collectively, these findings support sufficiency-oriented rather than uniformly short reasoning: retain decision-relevant evidence and allocate additional computation only when it is likely to improve the predicted Query.

cs.IR

Towards Faithful Simulation of Human Shopping Behavior

Simulating realistic user shopping behavior underpins offline evaluation and reinforcement learning in e-commerce scenarios. While recent LLM- and VLM-based simulators have made encouraging progress, reproducing a real browsing session remains difficult for two reasons. (i) Memory Challenge: a shopping session spans dozens of pages, yet existing agents either discard long-range observation histories, losing the evolving user state, or naively concatenate them, overwhelming the context window and even degrading simulation quality. (ii) Optimization Challenge: current user simulators are typically supervised to match each logged action via imitation or step-level rewards; the resulting sessions often display unrealistic patterns, such as over-exploration or excessive passivity, which per-step supervision can neither detect nor correct. To address the above challenges, we present RecVerse, a GUI-grounded simulation agent that perceives pages through screenshots and produces faithful multi-turn trajectories. For the memory challenge, RecVerse adopts a cognitive-inspired hierarchical memory: Working Memory for short-term focus, Episodic Memory for in-session traces, and Preference Memory for high-level intent, with memory updates treated as actions so that the agent adaptively learns when and what to memorize. For the optimization challenge, RecVerse is optimized with a trajectory-level RL objective that scores entire sessions, aligning both macro-level action-type distributions and micro-level shopping intent with real users. We further release USB (User Simulation Benchmark), an interactive e-commerce GUI trajectory dataset for multi-turn user simulation. Experiments show that RecVerse significantly outperforms existing baselines in both behavioral fidelity and intent consistency.

cs.IR

PILOT Technical Report

Existing agentic approaches for recommendation system optimization remain fundamentally reactive: they adjust parameters in response to observed metric changes but lack the ability to proactively design controlled experiments, personalize strategies at the user-segment level, or accumulate reusable experimental methodology across tasks. We present PILOT (Proactive Insight Learner for Online Tree-Experiments), an LLM-agent framework that organizes three roles within a constrained control loop where deterministic services enforce all safety, statistical, and permission boundaries: (1) an Experiment Manager that drives the full experiment lifecycle -- task intake, observation governance, anomaly recovery, and postmortem -- by selecting only from a rule-generated legal-command envelope; (2) a Search Planner that proposes candidate decision trees for user-segment-level personalization, invoked only when the Manager requests planning; and (3) a Memory Curator that asynchronously distills experiment outcomes into strategy-level domain knowledge and provenance-tracked methodology, failure-isolated from the main loop. The Manager makes the agent proactive, the Planner enables population-level personalization beyond global tuning, and the Curator turns every completed task into a learning opportunity for the next. Deployed on Taobao's platform with 5 experimental buckets, PILOT is compared against ROAM(Reactive Optimization with Agent-driven Moves), a free-exploration agent without lifecycle governance or structured hypothesis testing. PILOT achieves up to +1.40% IPV, +1.60% Core IPV, +0.96% transaction count, and +1.50% transaction amount, improving over ROAM's best results (+1.00% IPV, +0.90% Core IPV, +0.60% transaction count, +1.13% transaction amount) while raising search efficiency from 53.3% to 93.3% (+40 pp), with no human intervention throughout the experimental cycle.

cs.IR

Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?

Touchpoint selection in conversion attribution, namely identifying meaningful touchpoints contributing to conversions, is essential for e-commerce recommendation and online advertising. Current selection methods rely heavily on collaborative-filtering-based heuristics, which fail to align with user-perceived semantic intent. Through human annotation, we reveal a significant semantic gap: many implicitly-related, semantically relevant touchpoints remain undetected by existing rules. Therefore, we systematically evaluate the capability of Large Language Models (LLMs) in identifying these hidden associations. Our evaluation shows that while LLMs effectively uncover a substantial portion of implicitly-related touchpoints, significant room for improvement remains in their selection performance. Furthermore, we analyze the impact of different prompting strategies and foundation model choices on identification performance, providing valuable insights into their reasoning patterns and effectiveness. These insights offer a new roadmap for transitioning conversion attribution from mechanical rule-matching to human-aligned semantic reasoning. Moreover, we leverage the LLM-attributed conversion labels for enhancing industrial CVR model training and achieve significant offline performance gains, showing the potential of LLMs in conversion attribution.

cs.CL

DREAM Technical Report

Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.

cs.IR

MetaStrategy: Generative Ranking with Executable LLM Strategies

Industrial recommender systems rank heterogeneous content under coupled user, business, commercial, and experience objectives. Existing generative ranking methods typically construct item sequences directly, making them difficult to integrate with mature predictive models, operational rules, and field-level guardrails. We present MetaStrategy, a framework that instead generates a structured, executable ranking strategy. Conditioned on request context, a large language model (LLM) policy emits a typed JSON bundle controlling objective weights, content and category preferences, experience constraints, and position policies. A deterministic validator and compiler instantiate an isolated Generator that competes atomically with incumbents under the list-level Evaluator of the Generator-Evaluator (GE) architecture. We train the policy in a production-path replay environment that re-executes logged requests through the current re-ranking stack without user exposure. The method combines selection, relative-rank, and baseline-lift rewards, a self-competitive curriculum that feeds frequent strategies back as competitors, and Evaluator-routed reward-augmented on-policy distillation that transfers complementary 4B-parameter Teachers into a compact 0.8B-parameter Student. We deploy MetaStrategy in Taobao Homepage Guess You Like through diff-triggered nearline generation; LLM inference remains outside synchronous ranking, with no observable increase in response time (RT). In a seven-day user-randomized online A/B test, MetaStrategy wins 27.93% of treatment-side GE calls and significantly improves click page views (click PV) by 2.11%, item-detail page views (IPV) by 3.12%, and transaction amount by 2.83%.

cs.IR

LoopMemGR: From Behavior Logs to Evolving Memory for Generative Recommendation

Generative recommendation formulates next-item prediction as conditional autoregressive generation over discrete Semantic IDs, enabling end-to-end recommendation over large-scale item spaces. However, most existing methods follow a history-as-context paradigm that repeatedly reconstructs user preference from behavior history while discarding system-side recommendation decisions after each request. This creates an asymmetric memory: the system remembers what the user has done, but not what it has previously recommended or learned from the resulting feedback. Consequently, useful preference-validation signals, potential negative evidence, and historical exploration information cannot be directly reused across requests. To address these limitations, we propose LoopMemGR, a closed-loop recommendation experience memory framework for generative recommendation. In addition to the conventional behavior log, LoopMemGR maintains a recommendation experience log that records past recommendation--feedback trajectories. It extracts request-relevant evidence through three complementary views: the recency view captures short-term interaction dynamics, the frequency view summarizes recurring recommendation patterns, and the global view distills transferable regularities shared across users. These signals are compressed into a fixed number of experience tokens to condition the generative backbone under a bounded input budget. Extensive experiments on an industrial Taobao dataset demonstrate the effectiveness of closed-loop experience accumulation and multi-view experience extraction.

cs.IR

Learning from the Future: Privileged Self-Distillation for Sequential Recommendation

Sequential recommenders are commonly trained with one-hot next-item labels under a causal (prefix-only) objective aligned with inference. While deployment-compatible, this supervision offers little insight into relative preferences among non-target items. Yet logged interaction sequences contain an additional supervisory source: interactions following the target often reveal how user intent evolves, making the target easier to interpret. We treat these future interactions as training-only privileged information, available during learning but not at inference. This raises a natural question: can future interactions provide richer supervision while keeping training aligned with inference-time prediction? We propose Privileged Self-Distillation (PSD), a framework that separates learning-time information from inference-time information. PSD applies two attention masks to the same backbone: a future-aware view yields a privileged teacher distribution conditioned on past and future interactions, while a prefix-only view yields the student distribution used for deployment. Distilling the privileged distribution converts future interactions into training-only supervision rather than inference-time inputs. Since both views share a backbone, the teacher's advantage is purely informational, not architectural, removing the need for a separately pretrained teacher and letting its supervision adapt as the student evolves. PSD further uses an advantage-reachability gate to focus distillation on teacher signals likely supported by the observed prefix, along with a momentum-averaged teacher for stable targets. The framework is optimized end-to-end in a single stage, leaving the deployed model and inference cost unchanged. Experiments across public benchmarks and diverse backbones show consistent improvements.

cs.IR

SPARC: Sequence-aware Progressive Attribute Routing and Compression Framework for Generative Recommendation

Generative recommendation tokenizes items as discrete Semantic IDs (SIDs) and autoregressively generates target items from users' historical SID sequences. Although existing SIDs incorporate multimodal and structured information, they are typically statically assigned and independent of the current interaction context. In industrial scenarios, each behavior also contains heterogeneous attributes, such as category, brand, price, behavior type, and timestamp. Fully expanding these features greatly increases the input length, while directly compressing them into a single representation may prematurely discard context-relevant information. We propose \textbf{SPARC}, \uline{\textbf{S}}equence-aware \uline{\textbf{P}}rogressive \uline{\textbf{A}}ttribute \uline{\textbf{R}}outing and \uline{\textbf{C}}ompression Framework for Generative recommendation. SPARC first models the sequential dependencies of each field type to obtain context-aware field representations. It then routes the original, contextual, and identity representations of different fields into multiple slots to preserve complementary information under a fixed capacity. Finally, lightweight cross-item interaction integrates the intermediate tokens and compresses each historical item into a single token. Following the principle of contextualizing before compression, SPARC enriches user-history representations without increasing the input length of the generative backbone. Experiments on industrial Taobao and public Amazon datasets demonstrate that SPARC outperforms strong conventional and generative baselines. Further comparisons with static compression variants show that the improvement of SPARC comes from context-conditioned information retention rather than merely increasing the expressiveness of the compression module.

cs.IR

RecGPT-V3 Technical Report

Large language models (LLMs) are transforming recommender systems from matching co-occurrence patterns in historical behavior toward reasoning about the intent that drives it. RecGPT-V1 pioneered this paradigm on Taobao by centering user understanding, and RecGPT-V2 scaled it via coordinated multi-agent reasoning; both are deployed in production with consistent gains in user experience and commercial outcomes. However, operating RecGPT at scale reveals three challenges: (1) stateless behavior modeling, where each request reprocesses full user history, wasting computation and discarding prior analysis; (2) a tag-to-item information bottleneck, where natural-language tags form a lossy channel between user understanding and item grounding; and (3) inefficient explicit reasoning, whose lengthy chain-of-thought incurs untenable latency and compute overhead. We present RecGPT-V3, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding. A Memory Hub maintains structured, continually evolving user memory that distills long-horizon behavior into condensed units, cutting user-modeling computation by 55.8%. A Hybrid-modal Foundation Model allows the LLM jointly reason over text tags and SIDs, opening a high-bandwidth channel into the item space. Latent Intent Reasoning internalizes verbose rationales into compact learnable latent tokens that remain decodable into readable explanations, lowering output token cost by 200x. Deployed in Taobao's "Guess What You Like" feed, RecGPT-V3 achieves consistent gains in large-scale online A/B tests: IPV +1.28%, CTR +1.00%, TC +1.97%, GMV +3.97%, while cutting end-to-end serving resource consumption by 52.4%.

cs.IR

BCL: Bayesian In-Context Learning Framework for Information Extraction

Existing information extraction (IE) tasks increasingly adopt in-context learning (ICL) with large language models. However, current approaches either show inconsistent performance across model scales or lack systematic optimization and generalizability. Building on this, we propose BCL (Bayesian In-Context Learning Framework for Information Extraction), the first optimization framework that uses particle filtering with Bayesian updates to systematically refine label representations across IE tasks. Through four steps initialization, observation, weight update, and resampling, BCL generalizes to both sequence labeling and relation classification paradigms. Extensive experiments demonstrate substantial and consistent improvements over existing approaches.

cs.CL

Self-Evolving Deep Research via Joint Generation and Evaluation

Large Language Models (LLMs) have become increasingly adopted in daily applications, with deep research standing out as a particularly important capability. Unlike traditional question-answering (QA) tasks, deep research report generation lacks definitive ground-truth, making reward design inherently unverifiable and limiting effective reinforcement learning. Existing approaches mitigate this challenge with LLM-as-a-judge and query-dependent evaluation rubrics, but they still rely on static evaluators that cannot adapt their standards as the solver improves, leading to insufficient and eventually saturated optimization pressure. We address this limitation with a \textbf{s}elf-evolving \textbf{co}-evolutionary training framework for deep \textbf{re}search evaluation and generation (SCORE), which tightly couples an evaluator and a solver in a shared-parameter learning process. Rather than treating generation and evaluation as isolated modules, we leverage their intrinsic connection to enable joint improvement within a single shared-parameter model. To restrict this process, we introduce a meta-harness, which dynamically controls the evaluation environment based on solver performance, encouraging valid evaluation dimensions and sufficiently deep evaluator search. Extensive experiments on deep research benchmarks demonstrate consistent improvement in report generation quality, showing that co-evolving evaluation and generation is a promising direction for training open-ended research agents.

cs.CL

Will the Carbon Border Adjustment Mechanism Impact European Electricity Prices? A GNN-Based Network Analysis

The European Union's Carbon Border Adjustment Mechanism (CBAM) creates a complex challenge for the interconnected European electricity market. Traditional static analyses often miss the cross-border spillover effects that are vital for understanding this policy. This paper addresses this gap by developing a spatio-temporal Graph Neural Network (GNN) framework. It quantifies how CBAM affects electricity prices and carbon intensity (CI) at the same time. We modeled a subgraph of eight European countries. Our results suggest that CBAM is not just a uniform tax. Instead, it acts as a tool that transforms the market and creates structural differences. In our simulated scenarios, we observe that low-carbon countries like France and Switzerland can gain a competitive advantage. This suggests a potential decrease in their domestic electricity prices. Meanwhile, high-carbon countries like Poland face a double burden of rising costs. We identify the primary driver as a fundamental shift in the market's merit order.

cs.LG

OmniVoice: Towards Omnilingual Zero-Shot Text-to-Speech with Diffusion Language Models

We present OmniVoice, a massively multilingual zero-shot text-to-speech (TTS) model that scales to over 600 languages. At its core is a novel diffusion language model-style discrete non-autoregressive (NAR) architecture. Unlike conventional discrete NAR models that suffer from performance bottlenecks in complex two-stage (text-to-semantic-to-acoustic) pipelines, OmniVoice directly maps text to multi-codebook acoustic tokens. This simplified approach is facilitated by two key technical innovations: (1) a full-codebook random masking strategy for efficient training, and (2) initialization from a pre-trained LLM to ensure superior intelligibility. By leveraging a 581k-hour multilingual dataset curated entirely from open-source data, OmniVoice achieves the broadest language coverage to date and delivers state-of-the-art performance across Chinese, English, and diverse multilingual benchmarks. Our code and pre-trained models are publicly available at https://github.com/k2-fsa/OmniVoice.

cs.CL

Not Just the Destination, But the Journey: Reasoning Traces Causally Shape Generalization Behaviors

Chain-of-Thought (CoT) is often viewed as a window into LLM decision-making, yet recent work suggests it may function merely as post-hoc rationalization. This raises a critical alignment question: Does the reasoning trace causally shape model generalization independent of the final answer? To isolate reasoning's causal effect, we design a controlled experiment holding final harmful answers constant while varying reasoning paths. We construct datasets with \textit{Evil} reasoning embracing malice, \textit{Misleading} reasoning rationalizing harm, and \textit{Submissive} reasoning yielding to pressure. We train models (0.6B--14B parameters) under multiple paradigms, including question-thinking-answer (QTA), question-thinking (QT), and thinking-only (T-only), and evaluate them in both think and no-think modes. We find that: (1) CoT training could amplify harmful generalization more than standard fine-tuning; (2) distinct reasoning types induce distinct behavioral patterns aligned with their semantics, despite identical final answers; (3) training on reasoning without answer supervision (QT or T-only) is sufficient to alter behavior, proving reasoning carries an independent signal; and (4) these effects persist even when generating answers without reasoning, indicating deep internalization. Our findings demonstrate that reasoning content is causally potent, challenging alignment strategies that supervise only outputs.

cs.CL

MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms

Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learning paradigm for conversion rate (CVR) prediction. However, the conversion labels in public CVR datasets are generated by a single attribution mechanism, hindering the development of MAL approaches. To address this data gap, we establish the Multi-Attribution Benchmark (MAC), the first public CVR dataset featuring labels from multiple attribution mechanisms. Besides, to promote reproducible research on MAL, we develop PyMAL, an open-source library covering a wide array of baseline methods. We conduct comprehensive experimental analyses on MAC and reveal three key insights: (1) MAL brings consistent performance gains across different attribution settings, especially for users featuring long conversion paths. (2) The performance growth scales up with objective complexity in most settings; however, when predicting first-click conversion targets, simply adding auxiliary objectives is counterproductive, underscoring the necessity of careful selection of auxiliary objectives. (3) Two architectural design principles are paramount: first, to fully learn the multi-attribution knowledge, and second, to fully leverage this knowledge to serve the main task. Motivated by these findings, we propose Mixture of Asymmetric Experts (MoAE), an effective MAL approach incorporating multi-attribution knowledge learning and main task-centric knowledge utilization. Experiments on MAC show that MoAE substantially surpasses the existing state-of-the-art MAL method. We believe that our benchmark and insights will foster future research in the MAL field. Our MAC benchmark and the PyMAL algorithm library are publicly available at https://github.com/alimama-tech/PyMAL.

cs.LG