arXiv subjects

Hongzhi Yin

Publications and source records attributed to Hongzhi Yin.

At least 217 records · Page 12Linked to original sources

arXiv2022

Are Graph Augmentations Necessary? Simple Graph Contrastive Learning for Recommendation

Contrastive learning (CL) recently has spurred a fruitful line of research in the field of recommendation, since its ability to extract self-supervised signals from the raw data is well-aligned with recommender systems' needs for tackling the data sparsity issue. A typical pipeline of CL-based recommendation models is first augmenting the user-item bipartite graph with structure perturbations, and then maximizing the node representation consistency between different graph augmentations. Although this paradigm turns out to be effective, what underlies the performance gains is still a mystery. In this paper, we first experimentally disclose that, in CL-based recommendation models, CL operates by learning more evenly distributed user/item representations that can implicitly mitigate the popularity bias. Meanwhile, we reveal that the graph augmentations, which were considered necessary, just play a trivial role. Based on this finding, we propose a simple CL method which discards the graph augmentations and instead adds uniform noises to the embedding space for creating contrastive views. A comprehensive experimental study on three benchmark datasets demonstrates that, though it appears strikingly simple, the proposed method can smoothly adjust the uniformity of learned representations and has distinct advantages over its graph augmentation-based counterparts in terms of recommendation accuracy and training efficiency. The code is released at https://github.com/Coder-Yu/QRec.

cs.IR↗

arXiv2022

Discovering Collaborative Signals for Next POI Recommendation with Iterative Seq2Graph Augmentation

Being an indispensable component in location-based social networks, next point-of-interest (POI) recommendation recommends users unexplored POIs based on their recent visiting histories. However, existing work mainly models check-in data as isolated POI sequences, neglecting the crucial collaborative signals from cross-sequence check-in information. Furthermore, the sparse POI-POI transitions restrict the ability of a model to learn effective sequential patterns for recommendation. In this paper, we propose Sequence-to-Graph (Seq2Graph) augmentation for each POI sequence, allowing collaborative signals to be propagated from correlated POIs belonging to other sequences. We then devise a novel Sequence-to-Graph POI Recommender (SGRec), which jointly learns POI embeddings and infers a user's temporal preferences from the graph-augmented POI sequence. To overcome the sparsity of POI-level interactions, we further infuse category-awareness into SGRec with a multi-task learning scheme that captures the denser category-wise transitions. As such, SGRec makes full use of the collaborative signals for learning expressive POI representations, and also comprehensively uncovers multi-level sequential patterns for user preference modelling. Extensive experiments on two real-world datasets demonstrate the superiority of SGRec against state-of-the-art methods in next POI recommendation.

cs.IR↗

arXiv2022

On-Device Next-Item Recommendation with Self-Supervised Knowledge Distillation

Modern recommender systems operate in a fully server-based fashion. To cater to millions of users, the frequent model maintaining and the high-speed processing for concurrent user requests are required, which comes at the cost of a huge carbon footprint. Meanwhile, users need to upload their behavior data even including the immediate environmental context to the server, raising the public concern about privacy. On-device recommender systems circumvent these two issues with cost-conscious settings and local inference. However, due to the limited memory and computing resources, on-device recommender systems are confronted with two fundamental challenges: (1) how to reduce the size of regular models to fit edge devices? (2) how to retain the original capacity? Previous research mostly adopts tensor decomposition techniques to compress the regular recommendation model with limited compression ratio so as to avoid drastic performance degradation. In this paper, we explore ultra-compact models for next-item recommendation, by loosing the constraint of dimensionality consistency in tensor decomposition. Meanwhile, to compensate for the capacity loss caused by compression, we develop a self-supervised knowledge distillation framework which enables the compressed model (student) to distill the essential information lying in the raw data, and improves the long-tail item recommendation through an embedding-recombination strategy with the original model (teacher). The extensive experiments on two benchmarks demonstrate that, with 30x model size reduction, the compressed model almost comes with no accuracy loss, and even outperforms its uncompressed counterpart in most cases.

cs.IR↗

arXiv2022

Single-shot Embedding Dimension Search in Recommender System

As a crucial component of most modern deep recommender systems, feature embedding maps high-dimensional sparse user/item features into low-dimensional dense embeddings. However, these embeddings are usually assigned a unified dimension, which suffers from the following issues: (1) high memory usage and computation cost. (2) sub-optimal performance due to inferior dimension assignments. In order to alleviate the above issues, some works focus on automated embedding dimension search by formulating it as hyper-parameter optimization or embedding pruning problems. However, they either require well-designed search space for hyperparameters or need time-consuming optimization procedures. In this paper, we propose a Single-Shot Embedding Dimension Search method, called SSEDS, which can efficiently assign dimensions for each feature field via a single-shot embedding pruning operation while maintaining the recommendation accuracy of the model. Specifically, it introduces a criterion for identifying the importance of each embedding dimension for each feature field. As a result, SSEDS could automatically obtain mixed-dimensional embeddings by explicitly reducing redundant embedding dimensions based on the corresponding dimension importance ranking and the predefined parameter budget. Furthermore, the proposed SSEDS is model-agnostic, meaning that it could be integrated into different base recommendation models. The extensive offline experiments are conducted on two widely used public datasets for CTR prediction tasks, and the results demonstrate that SSEDS can still achieve strong recommendation performance even if it has reduced 90\% parameters. Moreover, SSEDS has also been deployed on the WeChat Subscription platform for practical recommendation services. The 7-day online A/B test results show that SSEDS can significantly improve the performance of the online recommendation model.

cs.IR↗

arXiv2022

A War Beyond Deepfake: Benchmarking Facial Counterfeits and Countermeasures

In recent years, visual forgery has reached a level of sophistication that humans cannot identify fraud, which poses a significant threat to information security. A wide range of malicious applications have emerged, such as fake news, defamation or blackmailing of celebrities, impersonation of politicians in political warfare, and the spreading of rumours to attract views. As a result, a rich body of visual forensic techniques has been proposed in an attempt to stop this dangerous trend. In this paper, we present a benchmark that provides in-depth insights into visual forgery and visual forensics, using a comprehensive and empirical approach. More specifically, we develop an independent framework that integrates state-of-the-arts counterfeit generators and detectors, and measure the performance of these techniques using various criteria. We also perform an exhaustive analysis of the benchmarking results, to determine the characteristics of the methods that serve as a comparative reference in this never-ending war between measures and countermeasures.

cs.CV↗

arXiv2022

Diverse Preference Augmentation with Multiple Domains for Cold-start Recommendations

Cold-start issues have been more and more challenging for providing accurate recommendations with the fast increase of users and items. Most existing approaches attempt to solve the intractable problems via content-aware recommendations based on auxiliary information and/or cross-domain recommendations with transfer learning. Their performances are often constrained by the extremely sparse user-item interactions, unavailable side information, or very limited domain-shared users. Recently, meta-learners with meta-augmentation by adding noises to labels have been proven to be effective to avoid overfitting and shown good performance on new tasks. Motivated by the idea of meta-augmentation, in this paper, by treating a user's preference over items as a task, we propose a so-called Diverse Preference Augmentation framework with multiple source domains based on meta-learning (referred to as MetaDPA) to i) generate diverse ratings in a new domain of interest (known as target domain) to handle overfitting on the case of sparse interactions, and to ii) learn a preference model in the target domain via a meta-learning scheme to alleviate cold-start issues. Specifically, we first conduct multi-source domain adaptation by dual conditional variational autoencoders and impose a Multi-domain InfoMax (MDI) constraint on the latent representations to learn domain-shared and domain-specific preference properties. To avoid overfitting, we add a Mutually-Exclusive (ME) constraint on the output of decoders to generate diverse ratings given content data. Finally, these generated diverse ratings and the original ratings are introduced into the meta-training procedure to learn a preference meta-learner, which produces good generalization ability on cold-start recommendation tasks. Experiments on real-world datasets show our proposed MetaDPA clearly outperforms the current state-of-the-art baselines.

cs.IR↗

arXiv2022

Double-Scale Self-Supervised Hypergraph Learning for Group Recommendation

With the prevalence of social media, there has recently been a proliferation of recommenders that shift their focus from individual modeling to group recommendation. Since the group preference is a mixture of various predilections from group members, the fundamental challenge of group recommendation is to model the correlations among members. Existing methods mostly adopt heuristic or attention-based preference aggregation strategies to synthesize group preferences. However, these models mainly focus on the pairwise connections of users and ignore the complex high-order interactions within and beyond groups. Besides, group recommendation suffers seriously from the problem of data sparsity due to severely sparse group-item interactions. In this paper, we propose a self-supervised hypergraph learning framework for group recommendation to achieve two goals: (1) capturing the intra- and inter-group interactions among users; (2) alleviating the data sparsity issue with the raw data itself. Technically, for (1), a hierarchical hypergraph convolutional network based on the user- and group-level hypergraphs is developed to model the complex tuplewise correlations among users within and beyond groups. For (2), we design a double-scale node dropout strategy to create self-supervision signals that can regularize user representations with different granularities against the sparsity issue. The experimental analysis on multiple benchmark datasets demonstrates the superiority of the proposed model and also elucidates the rationality of the hypergraph modeling and the double-scale self-supervision.

cs.IR↗

arXiv2022

Incomplete Knowledge Graph Alignment

Knowledge graph (KG) alignment - the task of recognizing entities referring to the same thing in different KGs - is recognized as one of the most important operations in the field of KG construction and completion. However, existing alignment techniques often assume that the input KGs are complete and isomorphic, which is not true due to the real-world heterogeneity in the domain, size, and sparsity. In this work, we address the problem of aligning incomplete KGs with representation learning. Our KG embedding framework exploits two feature channels: transitivity-based and proximity-based. The former captures the consistency constraints between entities via translation paths, while the latter captures the neighbourhood structure of KGs via attention guided relation-aware graph neural network. The two feature channels are jointly learned to exchange important features between the input KGs while enforcing the output representations of the input KGs in the same embedding space. Also, we develop a missing links detector that discovers and recovers the missing links in the input KGs during the training process, which helps mitigate the incompleteness issue and thus improve the compatibility of the learned representations. The embeddings then are fused to generate the alignment result, and the high-confidence matched node pairs are updated to the pre-aligned supervision data to improve the embeddings gradually. Empirical results show that our model is more accurate than the SOTA and is robust against different levels of incompleteness.

cs.CL↗

arXiv2022

Self-Supervised Hypergraph Convolutional Networks for Session-based Recommendation

Session-based recommendation (SBR) focuses on next-item prediction at a certain time point. As user profiles are generally not available in this scenario, capturing the user intent lying in the item transitions plays a pivotal role. Recent graph neural networks (GNNs) based SBR methods regard the item transitions as pairwise relations, which neglect the complex high-order information among items. Hypergraph provides a natural way to capture beyond-pairwise relations, while its potential for SBR has remained unexplored. In this paper, we fill this gap by modeling session-based data as a hypergraph and then propose a hypergraph convolutional network to improve SBR. Moreover, to enhance hypergraph modeling, we devise another graph convolutional network which is based on the line graph of the hypergraph and then integrate self-supervised learning into the training of the networks by maximizing mutual information between the session representations learned via the two networks, serving as an auxiliary task to improve the recommendation task. Since the two types of networks both are based on hypergraph, which can be seen as two channels for hypergraph modeling, we name our model \textbf{DHCN} (Dual Channel Hypergraph Convolutional Networks). Extensive experiments on three benchmark datasets demonstrate the superiority of our model over the SOTA methods, and the results validate the effectiveness of hypergraph modeling and self-supervised task. The implementation of our model is available at https://github.com/xiaxin1998/DHCN

cs.IR↗

arXiv2022

Self-Supervised Multi-Channel Hypergraph Convolutional Network for Social Recommendation

Social relations are often used to improve recommendation quality when user-item interaction data is sparse in recommender systems. Most existing social recommendation models exploit pairwise relations to mine potential user preferences. However, real-life interactions among users are very complicated and user relations can be high-order. Hypergraph provides a natural way to model complex high-order relations, while its potentials for improving social recommendation are under-explored. In this paper, we fill this gap and propose a multi-channel hypergraph convolutional network to enhance social recommendation by leveraging high-order user relations. Technically, each channel in the network encodes a hypergraph that depicts a common high-order user relation pattern via hypergraph convolution. By aggregating the embeddings learned through multiple channels, we obtain comprehensive user representations to generate recommendation results. However, the aggregation operation might also obscure the inherent characteristics of different types of high-order connectivity information. To compensate for the aggregating loss, we innovatively integrate self-supervised learning into the training of the hypergraph convolutional network to regain the connectivity information with hierarchical mutual information maximization. The experimental results on multiple real-world datasets show that the proposed model outperforms the SOTA methods, and the ablation study verifies the effectiveness of the multi-channel setting and the self-supervised task. The implementation of our model is available via https://github.com/Coder-Yu/RecQ.

cs.IR↗

arXiv2022

Towards Revenue Maximization with Popular and Profitable Products

Economic-wise, a common goal for companies conducting marketing is to maximize the return revenue/profit by utilizing the various effective marketing strategies. Consumer behavior is crucially important in economy and targeted marketing, in which behavioral economics can provide valuable insights to identify the biases and profit from customers. Finding credible and reliable information on products' profitability is, however, quite difficult since most products tends to peak at certain times w.r.t. seasonal sales cycle in a year. On-Shelf Availability (OSA) plays a key factor for performance evaluation. Besides, staying ahead of hot product trends means we can increase marketing efforts without selling out the inventory. To fulfill this gap, in this paper, we first propose a general profit-oriented framework to address the problem of revenue maximization based on economic behavior, and compute the 0n-shelf Popular and most Profitable Products (OPPPs) for the targeted marketing. To tackle the revenue maximization problem, we model the k-satisfiable product concept and propose an algorithmic framework for searching OPPP and its variants. Extensive experiments are conducted on several real-world datasets to evaluate the effectiveness and efficiency of the proposed algorithm.

cs.AI↗

arXiv2022

Who Are the Best Adopters? User Selection Model for Free Trial Item Promotion

With the increasingly fierce market competition, offering a free trial has become a potent stimuli strategy to promote products and attract users. By providing users with opportunities to experience goods without charge, a free trial makes adopters know more about products and thus encourages their willingness to buy. However, as the critical point in the promotion process, finding the proper adopters is rarely explored. Empirically winnowing users by their static demographic attributes is feasible but less effective, neglecting their personalized preferences. To dynamically match the products with the best adopters, in this work, we propose a novel free trial user selection model named SMILE, which is based on reinforcement learning (RL) where an agent actively selects specific adopters aiming to maximize the profit after free trials. Specifically, we design a tree structure to reformulate the action space, which allows us to select adopters from massive user space efficiently. The experimental analysis on three datasets demonstrates the proposed model's superiority and elucidates why reinforcement learning and tree structure can improve performance. Our study demonstrates technical feasibility for constructing a more robust and intelligent user selection model and guides for investigating more marketing promotion strategies.

cs.IR↗

arXiv2022

DeHIN: A Decentralized Framework for Embedding Large-scale Heterogeneous Information Networks

Modeling heterogeneity by extraction and exploitation of high-order information from heterogeneous information networks (HINs) has been attracting immense research attention in recent times. Such heterogeneous network embedding (HNE) methods effectively harness the heterogeneity of small-scale HINs. However, in the real world, the size of HINs grow exponentially with the continuous introduction of new nodes and different types of links, making it a billion-scale network. Learning node embeddings on such HINs creates a performance bottleneck for existing HNE methods that are commonly centralized, i.e., complete data and the model are both on a single machine. To address large-scale HNE tasks with strong efficiency and effectiveness guarantee, we present \textit{Decentralized Embedding Framework for Heterogeneous Information Network} (DeHIN) in this paper. In DeHIN, we generate a distributed parallel pipeline that utilizes hypergraphs in order to infuse parallelization into the HNE task. DeHIN presents a context preserving partition mechanism that innovatively formulates a large HIN as a hypergraph, whose hyperedges connect semantically similar nodes. Our framework then adopts a decentralized strategy to efficiently partition HINs by adopting a tree-like pipeline. Then, each resulting subnetwork is assigned to a distributed worker, which employs the deep information maximization theorem to locally learn node embeddings from the partition it receives. We further devise a novel embedding alignment scheme to precisely project independently learned node embeddings from all subnetworks onto a common vector space, thus allowing for downstream tasks like link prediction and node classification.

cs.LG↗

arXiv2022

HFUL: A Hybrid Framework for User Account Linkage across Location-Aware Social Networks

Sources of complementary information are connected when we link user accounts belonging to the same user across different platforms or devices. The expanded information promotes the development of a wide range of applications, such as cross-platform prediction, cross-platform recommendation, and advertisement. Due to the significance of user account linkage and the widespread popularization of GPS-enabled mobile devices, there are increasing research studies on linking user account with spatio-temporal data across location-aware social networks. Being different from most existing studies in this domain that only focus on the effectiveness, we propose a novel framework entitled HFUL (A Hybrid Framework for User Account Linkage across Location-Aware Social Networks), where efficiency, effectiveness, scalability, robustness, and application of user account linkage are considered. Specifically, to improve the efficiency, we develop a comprehensive index structure from the spatio-temporal perspective, and design novel pruning strategies to reduce the search space. To improve the effectiveness, a kernel density estimation-based method has been proposed to alleviate the data sparsity problem in measuring users' similarities. Additionally, we investigate the application of HFUL in terms of user prediction, time prediction, and location prediction. The extensive experiments conducted on three real-world datasets demonstrate the superiority of HFUL in terms of effectiveness, efficiency, scalability, robustness, and application compared with the state-of-the-art methods.

cs.SI↗

arXiv2021

Personalized On-Device E-health Analytics with Decentralized Block Coordinate Descent

Actuated by the growing attention to personal healthcare and the pandemic, the popularity of E-health is proliferating. Nowadays, enhancement on medical diagnosis via machine learning models has been highly effective in many aspects of e-health analytics. Nevertheless, in the classic cloud-based/centralized e-health paradigms, all the data will be centrally stored on the server to facilitate model training, which inevitably incurs privacy concerns and high time delay. Distributed solutions like Decentralized Stochastic Gradient Descent (D-SGD) are proposed to provide safe and timely diagnostic results based on personal devices. However, methods like D-SGD are subject to the gradient vanishing issue and usually proceed slowly at the early training stage, thereby impeding the effectiveness and efficiency of training. In addition, existing methods are prone to learning models that are biased towards users with dense data, compromising the fairness when providing E-health analytics for minority groups. In this paper, we propose a Decentralized Block Coordinate Descent (D-BCD) learning framework that can better optimize deep neural network-based models distributed on decentralized devices for E-health analytics. Benchmarking experiments on three real-world datasets illustrate the effectiveness and practicality of our proposed D-BCD, where additional simulation study showcases the strong applicability of D-BCD in real-life E-health scenarios.

cs.LG↗

arXiv2021

Contrastive Learning for Representation Degeneration Problem in Sequential Recommendation

Recent advancements of sequential deep learning models such as Transformer and BERT have significantly facilitated the sequential recommendation. However, according to our study, the distribution of item embeddings generated by these models tends to degenerate into an anisotropic shape, which may result in high semantic similarities among embeddings. In this paper, both empirical and theoretical investigations of this representation degeneration problem are first provided, based on which a novel recommender model DuoRec is proposed to improve the item embeddings distribution. Specifically, in light of the uniformity property of contrastive learning, a contrastive regularization is designed for DuoRec to reshape the distribution of sequence representations. Given the convention that the recommendation task is performed by measuring the similarity between sequence representations and item embeddings in the same space via dot product, the regularization can be implicitly applied to the item embedding distribution. Existing contrastive learning methods mainly rely on data level augmentation for user-item interaction sequences through item cropping, masking, or reordering and can hardly provide semantically consistent augmentation samples. In DuoRec, a model-level augmentation is proposed based on Dropout to enable better semantic preserving. Furthermore, a novel sampling strategy is developed, where sequences having the same target item are chosen hard positive samples. Extensive experiments conducted on five datasets demonstrate the superior performance of the proposed DuoRec model compared with baseline methods. Visualization results of the learned representations validate that DuoRec can largely alleviate the representation degeneration problem.

cs.IR↗

arXiv2021

PipAttack: Poisoning Federated Recommender Systems forManipulating Item Promotion

Due to the growing privacy concerns, decentralization emerges rapidly in personalized services, especially recommendation. Also, recent studies have shown that centralized models are vulnerable to poisoning attacks, compromising their integrity. In the context of recommender systems, a typical goal of such poisoning attacks is to promote the adversary's target items by interfering with the training dataset and/or process. Hence, a common practice is to subsume recommender systems under the decentralized federated learning paradigm, which enables all user devices to collaboratively learn a global recommender while retaining all the sensitive data locally. Without exposing the full knowledge of the recommender and entire dataset to end-users, such federated recommendation is widely regarded `safe' towards poisoning attacks. In this paper, we present a systematic approach to backdooring federated recommender systems for targeted item promotion. The core tactic is to take advantage of the inherent popularity bias that commonly exists in data-driven recommenders. As popular items are more likely to appear in the recommendation list, our innovatively designed attack model enables the target item to have the characteristics of popular items in the embedding space. Then, by uploading carefully crafted gradients via a small number of malicious users during the model update, we can effectively increase the exposure rate of a target (unpopular) item in the resulted federated recommender. Evaluations on two real-world datasets show that 1) our attack model significantly boosts the exposure rate of the target item in a stealthy way, without harming the accuracy of the poisoned recommender; and 2) existing defenses are not effective enough, highlighting the need for new defenses against our local model poisoning attacks to federated recommender systems.

cs.IR↗

arXiv2021

Secure Your Ride: Real-time Matching Success Rate Prediction for Passenger-Driver Pairs

In recent years, online ride-hailing platforms have become an indispensable part of urban transportation. After a passenger is matched up with a driver by the platform, both the passenger and the driver have the freedom to simply accept or cancel a ride with one click. Hence, accurately predicting whether a passenger-driver pair is a good match turns out to be crucial for ride-hailing platforms to devise instant order assignments. However, since the users of ride-hailing platforms consist of two parties, decision-making needs to simultaneously account for the dynamics from both the driver and the passenger sides. This makes it more challenging than traditional online advertising tasks. Moreover, the amount of available data is severely imbalanced across different cities, creating difficulties for training an accurate model for smaller cities with scarce data. Though a sophisticated neural network architecture can help improve the prediction accuracy under data scarcity, the overly complex design will impede the model's capacity of delivering timely predictions in a production environment. In the paper, to accurately predict the MSR of passenger-driver, we propose the Multi-View model (MV) which comprehensively learns the interactions among the dynamic features of the passenger, driver, trip order, as well as context. Regarding the data imbalance problem, we further design the Knowledge Distillation framework (KD) to supplement the model's predictive power for smaller cities using the knowledge from cities with denser data and also generate a simple model to support efficient deployment. Finally, we conduct extensive experiments on real-world datasets from several different cities, which demonstrates the superiority of our solution.

cs.LG↗