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Huifeng Guo

Publications and source records attributed to Huifeng Guo.

At least 37 records · Page 2Linked to original sources

HAMUR: Hyper Adapter for Multi-Domain Recommendation

Multi-Domain Recommendation (MDR) has gained significant attention in recent years, which leverages data from multiple domains to enhance their performance concurrently.However, current MDR models are confronted with two limitations. Firstly, the majority of these models adopt an approach that explicitly shares parameters between domains, leading to mutual interference among them. Secondly, due to the distribution differences among domains, the utilization of static parameters in existing methods limits their flexibility to adapt to diverse domains. To address these challenges, we propose a novel model Hyper Adapter for Multi-Domain Recommendation (HAMUR). Specifically, HAMUR consists of two components: (1). Domain-specific adapter, designed as a pluggable module that can be seamlessly integrated into various existing multi-domain backbone models, and (2). Domain-shared hyper-network, which implicitly captures shared information among domains and dynamically generates the parameters for the adapter. We conduct extensive experiments on two public datasets using various backbone networks. The experimental results validate the effectiveness and scalability of the proposed model.

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From Single to Multi-Granularity: Toward Long-Term Memory Association and Selection of Conversational Agents

Large Language Models (LLMs) have recently been widely adopted in conversational agents. However, the increasingly long interactions between users and agents accumulate extensive dialogue records, making it difficult for LLMs with limited context windows to maintain a coherent long-term dialogue memory and deliver personalized responses. While retrieval-augmented memory systems have emerged to address this issue, existing methods often depend on single-granularity memory segmentation and retrieval. This approach falls short in capturing deep memory connections, leading to partial retrieval of useful information or substantial noise, resulting in suboptimal performance. To tackle these limits, we propose MemGAS, a framework that enhances memory consolidation by constructing multi-granularity association, adaptive selection, and retrieval. MemGAS is based on multi-granularity memory units and employs Gaussian Mixture Models to cluster and associate new memories with historical ones. An entropy-based router adaptively selects optimal granularity by evaluating query relevance distributions and balancing information completeness and noise. Retrieved memories are further refined via LLM-based filtering. Experiments on four long-term memory benchmarks demonstrate that MemGAS outperforms state-of-the-art methods on both question answer and retrieval tasks, achieving superior performance across different query types and top-K settings. \footnote{https://github.com/quqxui/MemGAS}

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SELF: Surrogate-light Feature Selection with Large Language Models in Deep Recommender Systems

Feature selection is crucial in recommender systems for improving model efficiency and predictive performance. Conventional approaches typically employ surrogate models-such as decision trees or neural networks-to estimate feature importance. However, their effectiveness is inherently constrained, as these models may struggle under suboptimal training conditions, including feature collinearity, high-dimensional sparsity, and insufficient data. In this paper, we propose SELF, an SurrogatE-Light Feature selection method for deep recommender systems. SELF integrates semantic reasoning from Large Language Models (LLMs) with task-specific learning from surrogate models. Specifically, LLMs first produce a semantically informed ranking of feature importance, which is subsequently refined by a surrogate model, effectively integrating general world knowledge with task-specific learning. Comprehensive experiments on three public datasets from real-world recommender platforms validate the effectiveness of SELF.

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LLM4MSR: An LLM-Enhanced Paradigm for Multi-Scenario Recommendation

As the demand for more personalized recommendation grows and a dramatic boom in commercial scenarios arises, the study on multi-scenario recommendation (MSR) has attracted much attention, which uses the data from all scenarios to simultaneously improve their recommendation performance. However, existing methods tend to integrate insufficient scenario knowledge and neglect learning personalized cross-scenario preferences, thus leading to sub-optimal performance. Meanwhile, though large language model (LLM) has shown great capability of reasoning and capturing semantic information, the high inference latency and high computation cost of tuning hinder its implementation in industrial recommender systems. To fill these gaps, we propose an LLM-enhanced paradigm LLM4MSR in this work. Specifically, we first leverage LLM to uncover multi-level knowledge from the designed scenario- and user-level prompt without fine-tuning the LLM, then adopt hierarchical meta networks to generate multi-level meta layers to explicitly improve the scenario-aware and personalized recommendation capability. Our experiments on KuaiSAR-small, KuaiSAR, and Amazon datasets validate significant advantages of LLM4MSR: (i) the effectiveness and compatibility with different multi-scenario backbone models, (ii) high efficiency and deployability on industrial recommender systems, and (iii) improved interpretability. The implemented code and data is available to ease reproduction.

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Deep Research: A Survey of Autonomous Research Agents

The rapid advancement of large language models (LLMs) has driven the development of agentic systems capable of autonomously performing complex tasks. Despite their impressive capabilities, LLMs remain constrained by their internal knowledge boundaries. To overcome these limitations, the paradigm of deep research has been proposed, wherein agents actively engage in planning, retrieval, and synthesis to generate comprehensive and faithful analytical reports grounded in web-based evidence. In this survey, we provide a systematic overview of the deep research pipeline, which comprises four core stages: planning, question developing, web exploration, and report generation. For each stage, we analyze the key technical challenges and categorize representative methods developed to address them. Furthermore, we summarize recent advances in optimization techniques and benchmarks tailored for deep research. Finally, we discuss open challenges and promising research directions, aiming to chart a roadmap toward building more capable and trustworthy deep research agents.

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FuXi-β: Towards a Lightweight and Fast Large-Scale Generative Recommendation Model

Scaling laws for autoregressive generative recommenders reveal potential for larger, more versatile systems but mean greater latency and training costs. To accelerate training and inference, we investigated the recent generative recommendation models HSTU and FuXi-$α$, identifying two efficiency bottlenecks: the indexing operations in relative temporal attention bias and the computation of the query-key attention map. Additionally, we observed that relative attention bias in self-attention mechanisms can also serve as attention maps. Previous works like Synthesizer have shown that alternative forms of attention maps can achieve similar performance, naturally raising the question of whether some attention maps are redundant. Through empirical experiments, we discovered that using the query-key attention map might degrade the model's performance in recommendation tasks. To address these bottlenecks, we propose a new framework applicable to Transformer-like recommendation models. On one hand, we introduce Functional Relative Attention Bias, which avoids the time-consuming operations of the original relative attention bias, thereby accelerating the process. On the other hand, we remove the query-key attention map from the original self-attention layer and design a new Attention-Free Token Mixer module. Furthermore, by applying this framework to FuXi-$α$, we introduce a new model, FuXi-$β$. Experiments across multiple datasets demonstrate that FuXi-$β$ outperforms previous state-of-the-art models and achieves significant acceleration compared to FuXi-$α$, while also adhering to the scaling law. Notably, FuXi-$β$ shows an improvement of 27% to 47% in the NDCG@10 metric on large-scale industrial datasets compared to FuXi-$α$. Our code is available in a public repository: https://github.com/USTC-StarTeam/FuXi-beta

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LLM4Tag: Automatic Tagging System for Information Retrieval via Large Language Models

Tagging systems play an essential role in various information retrieval applications such as search engines and recommender systems. Recently, Large Language Models (LLMs) have been applied in tagging systems due to their extensive world knowledge, semantic understanding, and reasoning capabilities. Despite achieving remarkable performance, existing methods still have limitations, including difficulties in retrieving relevant candidate tags comprehensively, challenges in adapting to emerging domain-specific knowledge, and the lack of reliable tag confidence quantification. To address these three limitations above, we propose an automatic tagging system LLM4Tag. First, a graph-based tag recall module is designed to effectively and comprehensively construct a small-scale highly relevant candidate tag set. Subsequently, a knowledge-enhanced tag generation module is employed to generate accurate tags with long-term and short-term knowledge injection. Finally, a tag confidence calibration module is introduced to generate reliable tag confidence scores. Extensive experiments over three large-scale industrial datasets show that LLM4Tag significantly outperforms the state-of-the-art baselines and LLM4Tag has been deployed online for content tagging to serve hundreds of millions of users.

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From Human Memory to AI Memory: A Survey on Memory Mechanisms in the Era of LLMs

Memory is the process of encoding, storing, and retrieving information, allowing humans to retain experiences, knowledge, skills, and facts over time, and serving as the foundation for growth and effective interaction with the world. It plays a crucial role in shaping our identity, making decisions, learning from past experiences, building relationships, and adapting to changes. In the era of large language models (LLMs), memory refers to the ability of an AI system to retain, recall, and use information from past interactions to improve future responses and interactions. Although previous research and reviews have provided detailed descriptions of memory mechanisms, there is still a lack of a systematic review that summarizes and analyzes the relationship between the memory of LLM-driven AI systems and human memory, as well as how we can be inspired by human memory to construct more powerful memory systems. To achieve this, in this paper, we propose a comprehensive survey on the memory of LLM-driven AI systems. In particular, we first conduct a detailed analysis of the categories of human memory and relate them to the memory of AI systems. Second, we systematically organize existing memory-related work and propose a categorization method based on three dimensions (object, form, and time) and eight quadrants. Finally, we illustrate some open problems regarding the memory of current AI systems and outline possible future directions for memory in the era of large language models.

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Killing Two Birds with One Stone: Unifying Retrieval and Ranking with a Single Generative Recommendation Model

In recommendation systems, the traditional multi-stage paradigm, which includes retrieval and ranking, often suffers from information loss between stages and diminishes performance. Recent advances in generative models, inspired by natural language processing, suggest the potential for unifying these stages to mitigate such loss. This paper presents the Unified Generative Recommendation Framework (UniGRF), a novel approach that integrates retrieval and ranking into a single generative model. By treating both stages as sequence generation tasks, UniGRF enables sufficient information sharing without additional computational costs, while remaining model-agnostic. To enhance inter-stage collaboration, UniGRF introduces a ranking-driven enhancer module that leverages the precision of the ranking stage to refine retrieval processes, creating an enhancement loop. Besides, a gradient-guided adaptive weighter is incorporated to dynamically balance the optimization of retrieval and ranking, ensuring synchronized performance improvements. Extensive experiments demonstrate that UniGRF significantly outperforms existing models on benchmark datasets, confirming its effectiveness in facilitating information transfer. Ablation studies and further experiments reveal that UniGRF not only promotes efficient collaboration between stages but also achieves synchronized optimization. UniGRF provides an effective, scalable, and compatible framework for generative recommendation systems.

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A Survey of Personalization: From RAG to Agent

Personalization has become an essential capability in modern AI systems, enabling customized interactions that align with individual user preferences, contexts, and goals. Recent research has increasingly concentrated on Retrieval-Augmented Generation (RAG) frameworks and their evolution into more advanced agent-based architectures within personalized settings to enhance user satisfaction. Building on this foundation, this survey systematically examines personalization across the three core stages of RAG: pre-retrieval, retrieval, and generation. Beyond RAG, we further extend its capabilities into the realm of Personalized LLM-based Agents, which enhance traditional RAG systems with agentic functionalities, including user understanding, personalized planning and execution, and dynamic generation. For both personalization in RAG and agent-based personalization, we provide formal definitions, conduct a comprehensive review of recent literature, and summarize key datasets and evaluation metrics. Additionally, we discuss fundamental challenges, limitations, and promising research directions in this evolving field. Relevant papers and resources are continuously updated at https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent.

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Joint Modeling in Recommendations: A Survey

In today's digital landscape, Deep Recommender Systems (DRS) play a crucial role in navigating and customizing online content for individual preferences. However, conventional methods, which mainly depend on single recommendation task, scenario, data modality and user behavior, are increasingly seen as insufficient due to their inability to accurately reflect users' complex and changing preferences. This gap underscores the need for joint modeling approaches, which are central to overcoming these limitations by integrating diverse tasks, scenarios, modalities, and behaviors in the recommendation process, thus promising significant enhancements in recommendation precision, efficiency, and customization. In this paper, we comprehensively survey the joint modeling methods in recommendations. We begin by defining the scope of joint modeling through four distinct dimensions: multi-task, multi-scenario, multi-modal, and multi-behavior modeling. Subsequently, we examine these methods in depth, identifying and summarizing their underlying paradigms based on the latest advancements and potential research trajectories. Ultimately, we highlight several promising avenues for future exploration in joint modeling for recommendations and provide a concise conclusion to our findings.

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Optimizing Sequential Recommendation Models with Scaling Laws and Approximate Entropy

Scaling Laws have emerged as a powerful framework for understanding how model performance evolves as they increase in size, providing valuable insights for optimizing computational resources. In the realm of Sequential Recommendation (SR), which is pivotal for predicting users' sequential preferences, these laws offer a lens through which to address the challenges posed by the scalability of SR models. However, the presence of structural and collaborative issues in recommender systems prevents the direct application of the Scaling Law (SL) in these systems. In response, we introduce the Performance Law for SR models, which aims to theoretically investigate and model the relationship between model performance and data quality. Specifically, we first fit the HR and NDCG metrics to transformer-based SR models. Subsequently, we propose Approximate Entropy (ApEn) to assess data quality, presenting a more nuanced approach compared to traditional data quantity metrics. Our method enables accurate predictions across various dataset scales and model sizes, demonstrating a strong correlation in large SR models and offering insights into achieving optimal performance for any given model configuration.

cs.AI↗

Generative Large Recommendation Models: Emerging Trends in LLMs for Recommendation

In the era of information overload, recommendation systems play a pivotal role in filtering data and delivering personalized content. Recent advancements in feature interaction and user behavior modeling have significantly enhanced the recall and ranking processes of these systems. With the rise of large language models (LLMs), new opportunities have emerged to further improve recommendation systems. This tutorial explores two primary approaches for integrating LLMs: LLMs-enhanced recommendations, which leverage the reasoning capabilities of general LLMs, and generative large recommendation models, which focus on scaling and sophistication. While the former has been extensively covered in existing literature, the latter remains underexplored. This tutorial aims to fill this gap by providing a comprehensive overview of generative large recommendation models, including their recent advancements, challenges, and potential research directions. Key topics include data quality, scaling laws, user behavior mining, and efficiency in training and inference. By engaging with this tutorial, participants will gain insights into the latest developments and future opportunities in the field, aiding both academic research and practical applications. The timely nature of this exploration supports the rapid evolution of recommendation systems, offering valuable guidance for researchers and practitioners alike.

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SampleLLM: Optimizing Tabular Data Synthesis in Recommendations

Tabular data synthesis is crucial in machine learning, yet existing general methods-primarily based on statistical or deep learning models-are highly data-dependent and often fall short in recommender systems. This limitation arises from their difficulty in capturing complex distributions and understanding feature relationships from sparse and limited data, along with their inability to grasp semantic feature relations. Recently, Large Language Models (LLMs) have shown potential in generating synthetic data samples through few-shot learning and semantic understanding. However, they often suffer from inconsistent distribution and lack of diversity due to their inherent distribution disparity with the target dataset. To address these challenges and enhance tabular data synthesis for recommendation tasks, we propose a novel two-stage framework named SampleLLM to improve the quality of LLM-based tabular data synthesis for recommendations by ensuring better distribution alignment. In the first stage, SampleLLM employs LLMs with Chain-of-Thought prompts and diverse exemplars to generate data that closely aligns with the target dataset distribution, even when input samples are limited. The second stage uses an advanced feature attribution-based importance sampling method to refine feature relationships within the synthesized data, reducing any distribution biases introduced by the LLM. Experimental results on three recommendation datasets, two general datasets, and online deployment illustrate that SampleLLM significantly surpasses existing methods for recommendation tasks and holds promise for a broader range of tabular data scenarios.

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LLM4Rerank: LLM-based Auto-Reranking Framework for Recommendations

Reranking is a critical component in recommender systems, playing an essential role in refining the output of recommendation algorithms. Traditional reranking models have focused predominantly on accuracy, but modern applications demand consideration of additional criteria such as diversity and fairness. Existing reranking approaches often fail to harmonize these diverse criteria effectively at the model level. Moreover, these models frequently encounter challenges with scalability and personalization due to their complexity and the varying significance of different reranking criteria in diverse scenarios. In response, we introduce a comprehensive reranking framework enhanced by LLM, designed to seamlessly integrate various reranking criteria while maintaining scalability and facilitating personalized recommendations. This framework employs a fully connected graph structure, allowing the LLM to simultaneously consider multiple aspects such as accuracy, diversity, and fairness through a coherent Chain-of-Thought (CoT) process. A customizable input mechanism is also integrated, enabling the tuning of the language model's focus to meet specific reranking needs. We validate our approach using three popular public datasets, where our framework demonstrates superior performance over existing state-of-the-art reranking models in balancing multiple criteria.

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LLMTreeRec: Unleashing the Power of Large Language Models for Cold-Start Recommendations

The lack of training data gives rise to the system cold-start problem in recommendation systems, making them struggle to provide effective recommendations. To address this problem, Large Language Models (LLMs) can model recommendation tasks as language analysis tasks and provide zero-shot results based on their vast open-world knowledge. However, the large scale of the item corpus poses a challenge to LLMs, leading to substantial token consumption that makes it impractical to deploy in real-world recommendation systems. To tackle this challenge, we introduce a tree-based LLM recommendation framework LLMTreeRec, which structures all items into an item tree to improve the efficiency of LLM's item retrieval. LLMTreeRec achieves state-of-the-art performance under the system cold-start setting in two widely used datasets, which is even competitive with conventional deep recommendation systems that use substantial training data. Furthermore, LLMTreeRec outperforms the baseline model in A/B testing on Huawei industrial systems. Consequently, LLMTreeRec demonstrates its effectiveness as an industry-friendly solution that has been successfully deployed online. Our code is available at: https://github.com/Applied-Machine-Learning-Lab/LLMTreeRec.

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SyNeg: LLM-Driven Synthetic Hard-Negatives for Dense Retrieval

The performance of Dense retrieval (DR) is significantly influenced by the quality of negative sampling. Traditional DR methods primarily depend on naive negative sampling techniques or on mining hard negatives through external retriever and meticulously crafted strategies. However, naive negative sampling often fails to adequately capture the accurate boundaries between positive and negative samples, whereas existing hard negative sampling methods are prone to false negatives, resulting in performance degradation and training instability. Recent advancements in large language models (LLMs) offer an innovative solution to these challenges by generating contextually rich and diverse negative samples. In this work, we present a framework that harnesses LLMs to synthesize high-quality hard negative samples. We first devise a \textit{multi-attribute self-reflection prompting strategy} to direct LLMs in hard negative sample generation. Then, we implement a \textit{hybrid sampling strategy} that integrates these synthetic negatives with traditionally retrieved negatives, thereby stabilizing the training process and improving retrieval performance. Extensive experiments on five benchmark datasets demonstrate the efficacy of our approach, and code is also publicly available.

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Scaling New Frontiers: Insights into Large Recommendation Models

Recommendation systems are essential for filtering data and retrieving relevant information across various applications. Recent advancements have seen these systems incorporate increasingly large embedding tables, scaling up to tens of terabytes for industrial use. However, the expansion of network parameters in traditional recommendation models has plateaued at tens of millions, limiting further benefits from increased embedding parameters. Inspired by the success of large language models (LLMs), a new approach has emerged that scales network parameters using innovative structures, enabling continued performance improvements. A significant development in this area is Meta's generative recommendation model HSTU, which illustrates the scaling laws of recommendation systems by expanding parameters to thousands of billions. This new paradigm has achieved substantial performance gains in online experiments. In this paper, we aim to enhance the understanding of scaling laws by conducting comprehensive evaluations of large recommendation models. Firstly, we investigate the scaling laws across different backbone architectures of the large recommendation models. Secondly, we conduct comprehensive ablation studies to explore the origins of these scaling laws. We then further assess the performance of HSTU, as the representative of large recommendation models, on complex user behavior modeling tasks to evaluate its applicability. Notably, we also analyze its effectiveness in ranking tasks for the first time. Finally, we offer insights into future directions for large recommendation models. Supplementary materials for our research are available on GitHub at https://github.com/USTC-StarTeam/Large-Recommendation-Models.

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