arXiv subjects

Huifeng Guo

Publications and source records attributed to Huifeng Guo.

At least 55 records · Page 3Linked to original sources

arXiv2024

Enhancing CTR Prediction in Recommendation Domain with Search Query Representation

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests. In this paper, we propose a framework that learns from user search query embeddings within the context of user preferences in the recommendation domain. Specifically, user search query sequences from the search domain are used to predict the items users will click at the next time point in the recommendation domain. Additionally, the relationship between queries and items is explored through contrastive learning. To address issues of data sparsity, the diffusion model is incorporated to infer positive items the user will select after searching with certain queries in a denoising manner, which is particularly effective in preventing false positives. Effectively extracting this information, the queries are integrated into click-through rate prediction in the recommendation domain. Experimental analysis demonstrates that our model outperforms state-of-the-art models in the recommendation domain.

cs.IR↗

arXiv2024

A Unified Framework for Multi-Domain CTR Prediction via Large Language Models

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various services like online shopping, ride-sharing, food delivery, and professional services on commercial platforms, recommendation systems in these platforms are required to make CTR predictions across multiple domains rather than just a single domain. However, multi-domain click-through rate (MDCTR) prediction remains a challenging task in online recommendation due to the complex mutual influence between domains. Traditional MDCTR models typically encode domains as discrete identifiers, ignoring rich semantic information underlying. Consequently, they can hardly generalize to new domains. Besides, existing models can be easily dominated by some specific domains, which results in significant performance drops in the other domains (i.e. the "seesaw phenomenon"). In this paper, we propose a novel solution Uni-CTR to address the above challenges. Uni-CTR leverages a backbone Large Language Model (LLM) to learn layer-wise semantic representations that capture commonalities between domains. Uni-CTR also uses several domain-specific networks to capture the characteristics of each domain. Note that we design a masked loss strategy so that these domain-specific networks are decoupled from backbone LLM. This allows domain-specific networks to remain unchanged when incorporating new or removing domains, thereby enhancing the flexibility and scalability of the system significantly. Experimental results on three public datasets show that Uni-CTR outperforms the state-of-the-art (SOTA) MDCTR models significantly. Furthermore, Uni-CTR demonstrates remarkable effectiveness in zero-shot prediction. We have applied Uni-CTR in industrial scenarios, confirming its efficiency.

cs.IR↗

arXiv2024

AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing posterior auction information contributes to the performance of CTR prediction. However, existing work doesn't fully capitalize on the benefits of auction information and overlooks the data bias brought by the auction, leading to biased and suboptimal results. To address these limitations, we propose Auction Information Enhanced Framework (AIE) for CTR prediction in online advertising, which delves into the problem of insufficient utilization of auction signals and first reveals the auction bias. Specifically, AIE introduces two pluggable modules, namely Adaptive Market-price Auxiliary Module (AM2) and Bid Calibration Module (BCM), which work collaboratively to excavate the posterior auction signals better and enhance the performance of CTR prediction. Furthermore, the two proposed modules are lightweight, model-agnostic, and friendly to inference latency. Extensive experiments are conducted on a public dataset and an industrial dataset to demonstrate the effectiveness and compatibility of AIE. Besides, a one-month online A/B test in a large-scale advertising platform shows that AIE improves the base model by 5.76% and 2.44% in terms of eCPM and CTR, respectively.

cs.IR↗

arXiv2024

Embedding Compression in Recommender Systems: A Survey

To alleviate the problem of information explosion, recommender systems are widely deployed to provide personalized information filtering services. Usually, embedding tables are employed in recommender systems to transform high-dimensional sparse one-hot vectors into dense real-valued embeddings. However, the embedding tables are huge and account for most of the parameters in industrial-scale recommender systems. In order to reduce memory costs and improve efficiency, various approaches are proposed to compress the embedding tables. In this survey, we provide a comprehensive review of embedding compression approaches in recommender systems. We first introduce deep learning recommendation models and the basic concept of embedding compression in recommender systems. Subsequently, we systematically organize existing approaches into three categories, namely low-precision, mixed-dimension, and weight-sharing, respectively. Lastly, we summarize the survey with some general suggestions and provide future prospects for this field.

cs.IR↗

arXiv2024

All Roads Lead to Rome: Unveiling the Trajectory of Recommender Systems Across the LLM Era

Recommender systems (RS) are vital for managing information overload and delivering personalized content, responding to users' diverse information needs. The emergence of large language models (LLMs) offers a new horizon for redefining recommender systems with vast general knowledge and reasoning capabilities. Standing across this LLM era, we aim to integrate recommender systems into a broader picture, and pave the way for more comprehensive solutions for future research. Therefore, we first offer a comprehensive overview of the technical progression of recommender systems, particularly focusing on language foundation models and their applications in recommendation. We identify two evolution paths of modern recommender systems -- via list-wise recommendation and conversational recommendation. These two paths finally converge at LLM agents with superior capabilities of long-term memory, reflection, and tool intelligence. Along these two paths, we point out that the information effectiveness of the recommendation is increased, while the user's acquisition cost is decreased. Technical features, research methodologies, and inherent challenges for each milestone along the path are carefully investigated -- from traditional list-wise recommendation to LLM-enhanced recommendation to recommendation with LLM agents. Finally, we highlight several unresolved challenges crucial for the development of future personalization technologies and interfaces and discuss the future prospects.

cs.IR↗

arXiv2024

How Can Recommender Systems Benefit from Large Language Models: A Survey

With the rapid development of online services, recommender systems (RS) have become increasingly indispensable for mitigating information overload. Despite remarkable progress, conventional recommendation models (CRM) still have some limitations, e.g., lacking open-world knowledge, and difficulties in comprehending users' underlying preferences and motivations. Meanwhile, large language models (LLM) have shown impressive general intelligence and human-like capabilities, which mainly stem from their extensive open-world knowledge, reasoning ability, as well as their comprehension of human culture and society. Consequently, the emergence of LLM is inspiring the design of recommender systems and pointing out a promising research direction, i.e., whether we can incorporate LLM and benefit from their knowledge and capabilities to compensate for the limitations of CRM. In this paper, we conduct a comprehensive survey on this research direction from the perspective of the whole pipeline in real-world recommender systems. Specifically, we summarize existing works from two orthogonal aspects: where and how to adapt LLM to RS. For the WHERE question, we discuss the roles that LLM could play in different stages of the recommendation pipeline, i.e., feature engineering, feature encoder, scoring/ranking function, user interaction, and pipeline controller. For the HOW question, we investigate the training and inference strategies, resulting in two fine-grained taxonomy criteria, i.e., whether to tune LLM or not, and whether to involve conventional recommendation models for inference. Then, we highlight key challenges in adapting LLM to RS from three aspects, i.e., efficiency, effectiveness, and ethics. Finally, we summarize the survey and discuss the future prospects. We actively maintain a GitHub repository for papers and other related resources: https://github.com/CHIANGEL/Awesome-LLM-for-RecSys/.

cs.IR↗

arXiv2024

ERASE: Benchmarking Feature Selection Methods for Deep Recommender Systems

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods, an approach that is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

cs.IR↗

arXiv2024

Helen: Optimizing CTR Prediction Models with Frequency-wise Hessian Eigenvalue Regularization

Click-Through Rate (CTR) prediction holds paramount significance in online advertising and recommendation scenarios. Despite the proliferation of recent CTR prediction models, the improvements in performance have remained limited, as evidenced by open-source benchmark assessments. Current researchers tend to focus on developing new models for various datasets and settings, often neglecting a crucial question: What is the key challenge that truly makes CTR prediction so demanding? In this paper, we approach the problem of CTR prediction from an optimization perspective. We explore the typical data characteristics and optimization statistics of CTR prediction, revealing a strong positive correlation between the top hessian eigenvalue and feature frequency. This correlation implies that frequently occurring features tend to converge towards sharp local minima, ultimately leading to suboptimal performance. Motivated by the recent advancements in sharpness-aware minimization (SAM), which considers the geometric aspects of the loss landscape during optimization, we present a dedicated optimizer crafted for CTR prediction, named Helen. Helen incorporates frequency-wise Hessian eigenvalue regularization, achieved through adaptive perturbations based on normalized feature frequencies. Empirical results under the open-source benchmark framework underscore Helen's effectiveness. It successfully constrains the top eigenvalue of the Hessian matrix and demonstrates a clear advantage over widely used optimization algorithms when applied to seven popular models across three public benchmark datasets on BARS. Our code locates at github.com/NUS-HPC-AI-Lab/Helen.

cs.IR↗

arXiv2023

Diffusion Augmentation for Sequential Recommendation

Sequential recommendation (SRS) has become the technical foundation in many applications recently, which aims to recommend the next item based on the user's historical interactions. However, sequential recommendation often faces the problem of data sparsity, which widely exists in recommender systems. Besides, most users only interact with a few items, but existing SRS models often underperform these users. Such a problem, named the long-tail user problem, is still to be resolved. Data augmentation is a distinct way to alleviate these two problems, but they often need fabricated training strategies or are hindered by poor-quality generated interactions. To address these problems, we propose a Diffusion Augmentation for Sequential Recommendation (DiffuASR) for a higher quality generation. The augmented dataset by DiffuASR can be used to train the sequential recommendation models directly, free from complex training procedures. To make the best of the generation ability of the diffusion model, we first propose a diffusion-based pseudo sequence generation framework to fill the gap between image and sequence generation. Then, a sequential U-Net is designed to adapt the diffusion noise prediction model U-Net to the discrete sequence generation task. At last, we develop two guide strategies to assimilate the preference between generated and origin sequences. To validate the proposed DiffuASR, we conduct extensive experiments on three real-world datasets with three sequential recommendation models. The experimental results illustrate the effectiveness of DiffuASR. As far as we know, DiffuASR is one pioneer that introduce the diffusion model to the recommendation.

cs.IR↗

arXiv2023

Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendation

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific information. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information. The multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that our HierRec outperforms existing models significantly.

cs.IR↗

arXiv2023

Time-aligned Exposure-enhanced Model for Click-Through Rate Prediction

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR prediction, which extracts users' latent interests from their historical behavior sequences to facilitate accurate CTR prediction. Recent research explores using implicit feedback sequences, like unclicked records, to extract diverse user interests. However, these methods encounter key challenges: 1) temporal misalignment due to disparate sequence time ranges and 2) the lack of fine-grained interaction among feedback sequences. To address these challenges, we propose a novel framework called TEM4CTR, which ensures temporal alignment among sequences while leveraging auxiliary feedback information to enhance click behavior at the item level through a representation projection mechanism. Moreover, this projection-based information transfer module can effectively alleviate the negative impact of irrelevant or even potentially detrimental components of the auxiliary feedback information on the learning process of click behavior. Comprehensive experiments on public and industrial datasets confirm the superiority and effectiveness of TEM4CTR, showcasing the significance of temporal alignment in multi-feedback modeling.

cs.IR↗

arXiv2023

AutoAssign+: Automatic Shared Embedding Assignment in Streaming Recommendation

In the domain of streaming recommender systems, conventional methods for addressing new user IDs or item IDs typically involve assigning initial ID embeddings randomly. However, this practice results in two practical challenges: (i) Items or users with limited interactive data may yield suboptimal prediction performance. (ii) Embedding new IDs or low-frequency IDs necessitates consistently expanding the embedding table, leading to unnecessary memory consumption. In light of these concerns, we introduce a reinforcement learning-driven framework, namely AutoAssign+, that facilitates Automatic Shared Embedding Assignment Plus. To be specific, AutoAssign+ utilizes an Identity Agent as an actor network, which plays a dual role: (i) Representing low-frequency IDs field-wise with a small set of shared embeddings to enhance the embedding initialization, and (ii) Dynamically determining which ID features should be retained or eliminated in the embedding table. The policy of the agent is optimized with the guidance of a critic network. To evaluate the effectiveness of our approach, we perform extensive experiments on three commonly used benchmark datasets. Our experiment results demonstrate that AutoAssign+ is capable of significantly enhancing recommendation performance by mitigating the cold-start problem. Furthermore, our framework yields a reduction in memory usage of approximately 20-30%, verifying its practical effectiveness and efficiency for streaming recommender systems.

cs.IR↗

arXiv2023

Compressed Interaction Graph based Framework for Multi-behavior Recommendation

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users' multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data ''as features'' and gradient conflict in multitask learning when treating multi-behavior data ''as labels''. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data ''as labels'', we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF. Ablation studies and in-depth analysis further validate the effectiveness of our proposed model in capturing high-order relations and alleviating gradient conflict. The source code and datasets are available at https://github.com/MC-CV/CIGF.

cs.IR↗

arXiv2023

A Comprehensive Survey on Automated Machine Learning for Recommendations

Deep recommender systems (DRS) are critical for current commercial online service providers, which address the issue of information overload by recommending items that are tailored to the user's interests and preferences. They have unprecedented feature representations effectiveness and the capacity of modeling the non-linear relationships between users and items. Despite their advancements, DRS models, like other deep learning models, employ sophisticated neural network architectures and other vital components that are typically designed and tuned by human experts. This article will give a comprehensive summary of automated machine learning (AutoML) for developing DRS models. We first provide an overview of AutoML for DRS models and the related techniques. Then we discuss the state-of-the-art AutoML approaches that automate the feature selection, feature embeddings, feature interactions, and model training in DRS. We point out that the existing AutoML-based recommender systems are developing to a multi-component joint search with abstract search space and efficient search algorithm. Finally, we discuss appealing research directions and summarize the survey.

cs.IR↗

arXiv2023

Disentangling Past-Future Modeling in Sequential Recommendation via Dual Networks

Sequential recommendation (SR) plays an important role in personalized recommender systems because it captures dynamic and diverse preferences from users' real-time increasing behaviors. Unlike the standard autoregressive training strategy, future data (also available during training) has been used to facilitate model training as it provides richer signals about user's current interests and can be used to improve the recommendation quality. However, these methods suffer from a severe training-inference gap, i.e., both past and future contexts are modeled by the same encoder when training, while only historical behaviors are available during inference. This discrepancy leads to potential performance degradation. To alleviate the training-inference gap, we propose a new framework DualRec, which achieves past-future disentanglement and past-future mutual enhancement by a novel dual network. Specifically, a dual network structure is exploited to model the past and future context separately. And a bi-directional knowledge transferring mechanism enhances the knowledge learnt by the dual network. Extensive experiments on four real-world datasets demonstrate the superiority of our approach over baseline methods. Besides, we demonstrate the compatibility of DualRec by instantiating using RNN, Transformer, and filter-MLP as backbones. Further empirical analysis verifies the high utility of modeling future contexts under our DualRec framework. The code of DualRec is publicly available at https://github.com/zhy99426/DualRec.

cs.IR↗

arXiv2022

Adaptive Low-Precision Training for Embeddings in Click-Through Rate Prediction

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables at the training stage. To this end, we formulate a novel quantization training paradigm to compress the embeddings from the training stage, termed low-precision training (LPT). Also, we provide theoretical analysis on its convergence. The results show that stochastic weight quantization has a faster convergence rate and a smaller convergence error than deterministic weight quantization in LPT. Further, to reduce the accuracy degradation, we propose adaptive low-precision training (ALPT) that learns the step size (i.e., the quantization resolution) through gradient descent. Experiments on two real-world datasets confirm our analysis and show that ALPT can significantly improve the prediction accuracy, especially at extremely low bit widths. For the first time in CTR models, we successfully train 8-bit embeddings without sacrificing prediction accuracy. The code of ALPT is publicly available.

cs.LG↗

arXiv2022

OptEmbed: Learning Optimal Embedding Table for Click-through Rate Prediction

Learning embedding table plays a fundamental role in Click-through rate(CTR) prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature values and the embedding dimension, respectively. To learn an efficient and effective embedding table, recent works either assign various embedding dimensions for feature fields and reduce the number of embeddings respectively or mask the embedding table parameters. However, all these existing works cannot get an optimal embedding table. On the one hand, various embedding dimensions still require a large amount of memory due to the vast number of features in the dataset. On the other hand, decreasing the number of embeddings usually suffers from performance degradation, which is intolerable in CTR prediction. Finally, pruning embedding parameters will lead to a sparse embedding table, which is hard to be deployed. To this end, we propose an optimal embedding table learning framework OptEmbed, which provides a practical and general method to find an optimal embedding table for various base CTR models. Specifically, we propose pruning the redundant embeddings regarding corresponding features' importance by learnable pruning thresholds. Furthermore, we consider assigning various embedding dimensions as one single candidate architecture. To efficiently search the optimal embedding dimensions, we design a uniform embedding dimension sampling scheme to equally train all candidate architectures, meaning architecture-related parameters and learnable thresholds are trained simultaneously in one supernet. We then propose an evolution search method based on the supernet to find the optimal embedding dimensions for each field. Experiments on public datasets show that OptEmbed can learn a compact embedding table which can further improve the model performance.

cs.IR↗

arXiv2022

Learning Binarized Graph Representations with Multi-faceted Quantization Reinforcement for Top-K Recommendation

Learning vectorized embeddings is at the core of various recommender systems for user-item matching. To perform efficient online inference, representation quantization, aiming to embed the latent features by a compact sequence of discrete numbers, recently shows the promising potentiality in optimizing both memory and computation overheads. However, existing work merely focuses on numerical quantization whilst ignoring the concomitant information loss issue, which, consequently, leads to conspicuous performance degradation. In this paper, we propose a novel quantization framework to learn Binarized Graph Representations for Top-K Recommendation (BiGeaR). BiGeaR introduces multi-faceted quantization reinforcement at the pre-, mid-, and post-stage of binarized representation learning, which substantially retains the representation informativeness against embedding binarization. In addition to saving the memory footprint, BiGeaR further develops solid online inference acceleration with bitwise operations, providing alternative flexibility for the realistic deployment. The empirical results over five large real-world benchmarks show that BiGeaR achieves about 22%~40% performance improvement over the state-of-the-art quantization-based recommender system, and recovers about 95%~102% of the performance capability of the best full-precision counterpart with over 8x time and space reduction.

cs.IR↗