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Jessica Hullman

Publications and source records attributed to Jessica Hullman.

59 records · Page 4Linked to original sources

Why Authors Don't Visualize Uncertainty

Clear presentation of uncertainty is an exception rather than rule in media articles, data-driven reports, and consumer applications, despite proposed techniques for communicating sources of uncertainty in data. This work considers, Why do so many visualization authors choose not to visualize uncertainty? I contribute a detailed characterization of practices, associations, and attitudes related to uncertainty communication among visualization authors, derived from the results of surveying 90 authors who regularly create visualizations for others as part of their work, and interviewing thirteen influential visualization designers. My results highlight challenges that authors face and expose assumptions and inconsistencies in beliefs about the role of uncertainty in visualization. In particular, a clear contradiction arises between authors' acknowledgment of the value of depicting uncertainty and the norm of omitting direct depiction of uncertainty. To help explain this contradiction, I present a rhetorical model of uncertainty omission in visualization-based communication. I also adapt a formal statistical model of how viewers judge the strength of a signal in a visualization to visualization-based communication, to argue that uncertainty communication necessarily reduces degrees of freedom in viewers' statistical inferences. I conclude with recommendations for how visualization research on uncertainty communication could better serve practitioners' current needs and values while deepening understanding of assumptions that reinforce uncertainty omission.

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Illusion of Causality in Visualized Data

Students who eat breakfast more frequently tend to have a higher grade point average. From this data, many people might confidently state that a before-school breakfast program would lead to higher grades. This is a reasoning error, because correlation does not necessarily indicate causation -- X and Y can be correlated without one directly causing the other. While this error is pervasive, its prevalence might be amplified or mitigated by the way that the data is presented to a viewer. Across three crowdsourced experiments, we examined whether how simple data relations are presented would mitigate this reasoning error. The first experiment tested examples similar to the breakfast-GPA relation, varying in the plausibility of the causal link. We asked participants to rate their level of agreement that the relation was correlated, which they rated appropriately as high. However, participants also expressed high agreement with a causal interpretation of the data. Levels of support for the causal interpretation were not equally strong across visualization types: causality ratings were highest for text descriptions and bar graphs, but weaker for scatter plots. But is this effect driven by bar graphs aggregating data into two groups or by the visual encoding type? We isolated data aggregation versus visual encoding type and examined their individual effect on perceived causality. Overall, different visualization designs afford different cognitive reasoning affordances across the same data. High levels of data aggregation by graphs tend to be associated with higher perceived causality in data. Participants perceived line and dot visual encodings as more causal than bar encodings. Our results demonstrate how some visualization designs trigger stronger causal links while choosing others can help mitigate unwarranted perceptions of causality.

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Decision-Making Under Uncertainty in Research Synthesis: Designing for the Garden of Forking Paths

To make evidence-based recommendations to decision-makers, researchers conducting systematic reviews and meta-analyses must navigate a garden of forking paths: a series of analytical decision-points, each of which has the potential to influence findings. To identify challenges and opportunities related to designing systems to help researchers manage uncertainty around which of multiple analyses is best, we interviewed 11 professional researchers who conduct research synthesis to inform decision-making within three organizations. We conducted a qualitative analysis identifying 480 analytical decisions made by researchers throughout the scientific process. We present descriptions of current practices in applied research synthesis and corresponding design challenges: making it more feasible for researchers to try and compare analyses, shifting researchers' attention from rationales for decisions to impacts on results, and supporting communication techniques that acknowledge decision-makers' aversions to uncertainty. We identify opportunities to design systems which help researchers explore, reason about, and communicate uncertainty in decision-making about possible analyses in research synthesis.

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A Bayesian Cognition Approach to Improve Data Visualization

People naturally bring their prior beliefs to bear on how they interpret the new information, yet few formal models exist for accounting for the influence of users' prior beliefs in interactions with data presentations like visualizations. We demonstrate a Bayesian cognitive model for understanding how people interpret visualizations in light of prior beliefs and show how this model provides a guide for improving visualization evaluation. In a first study, we show how applying a Bayesian cognition model to a simple visualization scenario indicates that people's judgments are consistent with a hypothesis that they are doing approximate Bayesian inference. In a second study, we evaluate how sensitive our observations of Bayesian behavior are to different techniques for eliciting people subjective distributions, and to different datasets. We find that people don't behave consistently with Bayesian predictions for large sample size datasets, and this difference cannot be explained by elicitation technique. In a final study, we show how normative Bayesian inference can be used as an evaluation framework for visualizations, including of uncertainty.

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Leveraging Citation Networks to Visualize Scholarly Influence Over Time

Assessing the influence of a scholar's work is an important task for funding organizations, academic departments, and researchers. Common methods, such as measures of citation counts, can ignore much of the nuance and multidimensionality of scholarly influence. We present an approach for generating dynamic visualizations of scholars' careers. This approach uses an animated node-link diagram showing the citation network accumulated around the researcher over the course of the career in concert with key indicators, highlighting influence both within and across fields. We developed our design in collaboration with one funding organization---the Pew Biomedical Scholars program---but the methods are generalizable to visualizations of scholarly influence. We applied the design method to the Microsoft Academic Graph, which includes more than 120 million publications. We validate our abstractions throughout the process through collaboration with the Pew Biomedical Scholars program officers and summative evaluations with their scholars.

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