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Jingjia Xiao

Publications and source records attributed to Jingjia Xiao.

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The Digital Landscape of God: Narrative, Visuals and Viewer Engagement of Religious Videos on YouTube

The digital transformation of religious practice has reshaped how billions of people engage with spiritual content, with video-sharing platforms becoming central to contemporary religious communication. Yet HCI research lacks systematic understanding of how narrative and visual elements create meaningful spiritual experiences and foster viewer engagement. We present a mixed-methods study of religious videos on YouTube across major religions, developing taxonomies of narrative frameworks, visual elements, and viewer interaction. Using LLM-assisted analysis, we studied relationships between content characteristics and viewer responses. Religious videos predominantly adopt lecture-style formats with authority-based persuasion strategies, using salvation narratives for guidance. All prefer bright lighting, with Buddhism favoring warm tones and prominent symbols, Judaism preferring indoor settings, and Hinduism emphasizing sacred objects. We identified differentiated patterns of emotional sharing among religious viewers while revealing significant correlations between content characteristics and engagement, particularly regarding AI-generated content. We provide evidence-based guidance for creating inclusive and engaging spiritual media.

cs.HC

Constructing Algorithmic Authority: How Multi-Channel Networks (MCNs) Govern Live-Streaming Labor in China

This study examines the discursive construction of algorithms and its role in labor management in Chinese live-streaming industry by focusing on how intermediary organizations (Multi-Channel Networks, MCNs) actively construct, stabilize, and deploy particular interpretations of platform algorithms as instruments of labor management. Drawing on a nine-month ethnographic fieldwork and 44 interviews with live-streamers, former live-streamers, and MCN staff, we examine how MCNs produce and circulate structured interpretations of platform algorithms across organizational settings. We show that MCNs articulate two asymmetric yet interconnected forms of algorithmic interpretations. Internally, MCNs managers approach algorithms as volatile and uncertain systems and adopt probabilistic strategies to manage performance and risk. Externally, in interactions with streamers, MCNs circulate simplified and prescriptive algorithmic narratives that frame platform systems as transparent, fair, and responsive to individual effort. These organizationally produced algorithmic interpretations are embedded into training materials, live-streaming performance metrics, and everyday management practices. Through these mechanisms, streamers internalize responsibility for outcomes, intensify self-discipline, and increase investments in equipment, performing skills, and routines to maintain streamer-audience relationship, while accountability for unpredictable outcomes is increasingly shifted away from managers and platforms. This study contributes to CSCW and platform labor research by demonstrating how discursively constructed algorithmic knowledge can function as an intermediary infrastructure of soft control, shaping how platform labor is regulated, moralized, and governed in practice.

cs.HC

Can GenAI Move from Individual Use to Collaborative Work? Experiences, Challenges, and Opportunities of Coordinating GenAI into Collaborative Newswork

Generative AI (GenAI) is reshaping work, but adoption remains largely individual and experimental rather than coordinated into collaborative work. Whether GenAI can move from individual use to collaborative work is a critical question for future organizations. Journalism offers a compelling site to examine this shift: individual journalists have already been disrupted by GenAI tools; yet newswork is inherently collaborative relying on shared norms and coordinated workflows. We conducted 27 interviews with newsroom managers, editors and front-line journalists in China. We found that journalists frequently used GenAI to support daily tasks, but value alignment was safeguarded mainly through individual discretion. At the organizational level, GenAI use remained disconnected from team workflows, hindered by structural barriers and cultural reluctance to share practices. These findings underscore the gap between individual and collaborative work, pointing to the need to account for organizational structures, cultural norms, and workflow when coordinating GenAI for collaborative work.

cs.HC

"It Felt Real" Victim Perspectives on Platform Design and Longer-Running Scams

Longer-running scams, such as romance fraud and "pig-butchering" scams, exploit not only victims' emotions but also the design of digital platforms. Scammers commonly leverage features such as professional-looking profile verification, algorithmic recommendations that reinforce contact, integrated payment systems, and private chat affordances to gradually establish trust and dependency with victims. Prior work in HCI and criminology has examined online scams through the lenses of detection mechanisms, threat modeling, and user-level vulnerabilities. However, less attention has been paid to how platform design itself enables longer-running scams. To address this gap, we conducted in-depth interviews with 25 longer-running scam victims in China. Our findings show how scammers strategically use platform affordances to stage credibility, orchestrate intimacy, and sustain coercion with victims. By analyzing scams as socio-technical projects, we highlight how platform design can be exploited in longer-running scams, and point to redesigning future platforms to better protect users.

cs.HC