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Laks V. S. Lakshmanan

Publications and source records attributed to Laks V. S. Lakshmanan.

At least 55 records · Page 3Linked to original sources

FirmCore Decomposition of Multilayer Networks

A key graph mining primitive is extracting dense structures from graphs, and this has led to interesting notions such as $k$-cores which subsequently have been employed as building blocks for capturing the structure of complex networks and for designing efficient approximation algorithms for challenging problems such as finding the densest subgraph. In applications such as biological, social, and transportation networks, interactions between objects span multiple aspects. Multilayer (ML) networks have been proposed for accurately modeling such applications. In this paper, we present FirmCore, a new family of dense subgraphs in ML networks, and show that it satisfies many of the nice properties of $k$-cores in single-layer graphs. Unlike the state of the art core decomposition of ML graphs, FirmCores have a polynomial time algorithm, making them a powerful tool for understanding the structure of massive ML networks. We also extend FirmCore for directed ML graphs. We show that FirmCores and directed FirmCores can be used to obtain efficient approximation algorithms for finding the densest subgraphs of ML graphs and their directed counterparts. Our extensive experiments over several real ML graphs show that our FirmCore decomposition algorithm is significantly more efficient than known algorithms for core decompositions of ML graphs. Furthermore, it returns solutions of matching or better quality for the densest subgraph problem over (possibly directed) ML graphs.

cs.SI↗

Misinformation Mitigation under Differential Propagation Rates and Temporal Penalties

We propose an information propagation model that captures important temporal aspects that have been well observed in the dynamics of fake news diffusion, in contrast with the diffusion of truth. The model accounts for differential propagation rates of truth and misinformation and for user reaction times. We study a time-sensitive variant of the \textit{misinformation mitigation} problem, where $k$ seeds are to be selected to activate a truth campaign so as to minimize the number of users that adopt misinformation propagating through a social network. We show that the resulting objective is non-submodular and employ a sandwiching technique by defining submodular upper and lower bounding functions, providing data-dependent guarantees. In order to enable the use of a reverse sampling framework, we introduce a weighted version of reverse reachability sets that captures the associated differential propagation rates and establish a key equivalence between weighted set coverage probabilities and mitigation with respect to the sandwiching functions. Further, we propose an offline reverse sampling framework that provides $(1 - 1/e - ε)$-approximate solutions to our bounding functions and introduce an importance sampling technique to reduce the sample complexity of our solution. Finally, we show how our framework can provide an anytime solution to the problem. Experiments over five datasets show that our approach outperforms previous approaches and is robust to uncertainty in the model parameters.

cs.SI↗

Automatic Detection of Entity-Manipulated Text using Factual Knowledge

In this work, we focus on the problem of distinguishing a human written news article from a news article that is created by manipulating entities in a human written news article (e.g., replacing entities with factually incorrect entities). Such manipulated articles can mislead the reader by posing as a human written news article. We propose a neural network based detector that detects manipulated news articles by reasoning about the facts mentioned in the article. Our proposed detector exploits factual knowledge via graph convolutional neural network along with the textual information in the news article. We also create challenging datasets for this task by considering various strategies to generate the new replacement entity (e.g., entity generation from GPT-2). In all the settings, our proposed model either matches or outperforms the state-of-the-art detector in terms of accuracy. Our code and data are available at https://github.com/UBC-NLP/manipulated_entity_detection.

cs.CL↗

Efficient and Effective Algorithms for Revenue Maximization in Social Advertising

We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner gains from the advertisers by propagating their ads in the network is maximized. Previous studies on this problem show that it is intractable and present approximation algorithms. We revisit this problem from a fresh perspective and develop novel efficient approximation algorithms, both under the setting where an exact influence oracle is assumed and under one where this assumption is relaxed. Our approximation ratios significantly improve upon the previous ones. Furthermore, we empirically show, using extensive experiments on four datasets, that our algorithms considerably outperform the existing methods on both the solution quality and computation efficiency.

cs.DS↗

Revenue Maximization in Incentivized Social Advertising

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue. We consider a social network (the host) that sells ad-engagements to advertisers by inserting their ads, in the form of promoted posts, into the feeds of carefully selected "initial endorsers" or seed users: these users receive monetary incentives in exchange for their endorsements. The endorsements help propagate the ads to the feeds of their followers. In this context, the problem for the host is is to allocate ads to influential users, taking into account the propensity of ads for viral propagation, and carefully apportioning the monetary budget of each of the advertisers between incentives to influential users and ad-engagement costs, with the rational goal of maximizing its own revenue. We consider a monetary incentive for the influential users, which is proportional to their influence potential. We show that revenue maximization in incentivized social advertising corresponds to the problem of monotone submodular function maximization, subject to a partition matroid constraint on the ads-to-seeds allocation, and submodular knapsack constraints on the advertisers' budgets. This problem is NP-hard and we devise 2 greedy algorithms with provable approximation guarantees, which differ in their sensitivity to seed user incentive costs. Our approximation algorithms require repeatedly estimating the expected marginal gain in revenue as well as in advertiser payment. By exploiting a connection to the recent advances made in scalable estimation of expected influence spread, we devise efficient and scalable versions of the greedy algorithms.

cs.SI↗

Exploring Text-to-Text Transformers for English to Hinglish Machine Translation with Synthetic Code-Mixing

We describe models focused at the understudied problem of translating between monolingual and code-mixed language pairs. More specifically, we offer a wide range of models that convert monolingual English text into Hinglish (code-mixed Hindi and English). Given the recent success of pretrained language models, we also test the utility of two recent Transformer-based encoder-decoder models (i.e., mT5 and mBART) on the task finding both to work well. Given the paucity of training data for code-mixing, we also propose a dependency-free method for generating code-mixed texts from bilingual distributed representations that we exploit for improving language model performance. In particular, armed with this additional data, we adopt a curriculum learning approach where we first finetune the language models on synthetic data then on gold code-mixed data. We find that, although simple, our synthetic code-mixing method is competitive with (and in some cases is even superior to) several standard methods (backtranslation, method based on equivalence constraint theory) under a diverse set of conditions. Our work shows that the mT5 model, finetuned following the curriculum learning procedure, achieves best translation performance (12.67 BLEU). Our models place first in the overall ranking of the English-Hinglish official shared task.

cs.CL↗

Maximizing Social Welfare in a Competitive Diffusion Model

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption propagates to a large number of users in the network. Competitive IM focuses on the propagation of competing items in the network. Existing works on competitive IM have several limitations. (1) They fail to incorporate economic incentives in users' decision making in item adoptions. (2) Majority of the works aim to maximize the adoption of one particular item, and ignore the collective role that different items play. (3) They focus mostly on one aspect of competition -- pure competition. To address these concerns we study competitive IM under a utility-driven propagation model called UIC, and study social welfare maximization. The problem in general is not only NP-hard but also NP-hard to approximate within any constant factor. We, therefore, devise instant dependent efficient approximation algorithms for the general case as well as a $(1-1/e-ε)$-approximation algorithm for a restricted setting. Our algorithms outperform different baselines on competitive IM, both in terms of solution quality and running time on large real networks under both synthetic and real utility configurations.

cs.SI↗

Automatic Detection of Machine Generated Text: A Critical Survey

Text generative models (TGMs) excel in producing text that matches the style of human language reasonably well. Such TGMs can be misused by adversaries, e.g., by automatically generating fake news and fake product reviews that can look authentic and fool humans. Detectors that can distinguish text generated by TGM from human written text play a vital role in mitigating such misuse of TGMs. Recently, there has been a flurry of works from both natural language processing (NLP) and machine learning (ML) communities to build accurate detectors for English. Despite the importance of this problem, there is currently no work that surveys this fast-growing literature and introduces newcomers to important research challenges. In this work, we fill this void by providing a critical survey and review of this literature to facilitate a comprehensive understanding of this problem. We conduct an in-depth error analysis of the state-of-the-art detector and discuss research directions to guide future work in this exciting area.

cs.CL↗

Split Regularized Regression

We propose an approach for fitting linear regression models that splits the set of covariates into groups. The optimal split of the variables into groups and the regularized estimation of the regression coefficients are performed by minimizing an objective function that encourages sparsity within each group and diversity among them. The estimated coefficients are then pooled together to form the final fit. Our procedure works on top of a given penalized linear regression estimator (e.g., Lasso, elastic net) by fitting it to possibly overlapping groups of features, encouraging diversity among these groups to reduce the correlation of the corresponding predictions. For the case of two groups, elastic net penalty and orthogonal predictors, we give a closed form solution for the regression coefficients in each group. We establish the consistency of our method with the number of predictors possibly increasing with the sample size. An extensive simulation study and real-data applications show that in general the proposed method improves the prediction accuracy of the base estimator used in the procedure. Possible extensions to GLMs and other models are discussed. The supplemental material for this article, available online, contains the proofs of our theoretical results and the full results of our simulation study.

stat.ME↗

Efficient Algorithms for Densest Subgraph Discovery

Densest subgraph discovery (DSD) is a fundamental problem in graph mining. It has been studied for decades, and is widely used in various areas, including network science, biological analysis, and graph databases. Given a graph G, DSD aims to find a subgraph D of G with the highest density (e.g., the number of edges over the number of vertices in D). Because DSD is difficult to solve, we propose a new solution paradigm in this paper. Our main observation is that a densest subgraph can be accurately found through a k-core (a kind of dense subgraph of G), with theoretical guarantees. Based on this intuition, we develop efficient exact and approximation solutions for DSD. Moreover, our solutions are able to find the densest subgraphs for a wide range of graph density definitions, including clique-based and general pattern-based density. We have performed extensive experimental evaluation on eleven real datasets. Our results show that our algorithms are up to four orders of magnitude faster than existing approaches.

cs.DB↗

Efficient Approximation Algorithms for Adaptive Seed Minimization

As a dual problem of influence maximization, the seed minimization problem asks for the minimum number of seed nodes to influence a required number $η$ of users in a given social network $G$. Existing algorithms for seed minimization mostly consider the non-adaptive setting, where all seed nodes are selected in one batch without observing how they may influence other users. In this paper, we study seed minimization in the adaptive setting, where the seed nodes are selected in several batches, such that the choice of a batch may exploit information about the actual influence of the previous batches. We propose a novel algorithm, ASTI, which addresses the adaptive seed minimization problem in $O\Big(\frac{η\cdot (m+n)}{\varepsilon^2}\ln n \Big)$ expected time and offers an approximation guarantee of $\frac{(\ln η+1)^2}{(1 - (1-1/b)^b) (1-1/e)(1-\varepsilon)}$ in expectation, where $η$ is the targeted number of influenced nodes, $b$ is size of each seed node batch, and $\varepsilon \in (0, 1)$ is a user-specified parameter. To the best of our knowledge, ASTI is the first algorithm that provides such an approximation guarantee without incurring prohibitive computation overhead. With extensive experiments on a variety of datasets, we demonstrate the effectiveness and efficiency of ASTI over competing methods.

cs.SI↗

Maximizing Welfare in Social Networks under a Utility Driven Influence Diffusion Model

Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large cascade of adoptions by others. Existing works have three key limitations. (1) They do not account for economic considerations of a user in buying/adopting items. (2) Most studies on multiple items focus on competition, with complementary items receiving limited attention. (3) For the network owner, maximizing social welfare is important to ensure customer loyalty, which is not addressed in prior work in the IM literature. In this paper, we address all three limitations and propose a novel model called UIC that combines utility-driven item adoption with influence propagation over networks. Focusing on the mutually complementary setting, we formulate the problem of social welfare maximization in this novel setting. We show that while the objective function is neither submodular nor supermodular, surprisingly a simple greedy allocation algorithm achieves a factor of $(1-1/e-ε)$ of the optimum expected social welfare. We develop \textsf{bundleGRD}, a scalable version of this approximation algorithm, and demonstrate, with comprehensive experiments on real and synthetic datasets, that it significantly outperforms all baselines.

cs.SI↗

Refutations on "Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study"

In a recent SIGMOD paper titled "Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study", Arora et al. [1] undertake a performance benchmarking study of several well-known algorithms for influence maximization. In the process, they contradict several published results, and claim to have unearthed and debunked several "myths" that existed around the research of influence maximization. It is the goal of this article to examine their claims objectively and critically, and refute the erroneous ones. Our investigation discovers that first, the overall experimental methodology in Arora et al. [1] is flawed and leads to scientifically incorrect conclusions. Second, the paper [1] is riddled with issues specific to a variety of influence maximization algorithms, including buggy experiments, and draws many misleading conclusions regarding those algorithms. Importantly, they fail to appreciate the trade-off between running time and solution quality, and did not incorporate it correctly in their experimental methodology. In this article, we systematically point out the issues present in [1] and refute 11 of their misclaims.

cs.SI↗

Horde of Bandits using Gaussian Markov Random Fields

The gang of bandits (GOB) model \cite{cesa2013gang} is a recent contextual bandits framework that shares information between a set of bandit problems, related by a known (possibly noisy) graph. This model is useful in problems like recommender systems where the large number of users makes it vital to transfer information between users. Despite its effectiveness, the existing GOB model can only be applied to small problems due to its quadratic time-dependence on the number of nodes. Existing solutions to combat the scalability issue require an often-unrealistic clustering assumption. By exploiting a connection to Gaussian Markov random fields (GMRFs), we show that the GOB model can be made to scale to much larger graphs without additional assumptions. In addition, we propose a Thompson sampling algorithm which uses the recent GMRF sampling-by-perturbation technique, allowing it to scale to even larger problems (leading to a "horde" of bandits). We give regret bounds and experimental results for GOB with Thompson sampling and epoch-greedy algorithms, indicating that these methods are as good as or significantly better than ignoring the graph or adopting a clustering-based approach. Finally, when an existing graph is not available, we propose a heuristic for learning it on the fly and show promising results.

cs.LG↗

Combating the Cold Start User Problem in Model Based Collaborative Filtering

For tackling the well known cold-start user problem in model-based recommender systems, one approach is to recommend a few items to a cold-start user and use the feedback to learn a profile. The learned profile can then be used to make good recommendations to the cold user. In the absence of a good initial profile, the recommendations are like random probes, but if not chosen judiciously, both bad recommendations and too many recommendations may turn off a user. We formalize the cold-start user problem by asking what are the $b$ best items we should recommend to a cold-start user, in order to learn her profile most accurately, where $b$, a given budget, is typically a small number. We formalize the problem as an optimization problem and present multiple non-trivial results, including NP-hardness as well as hardness of approximation. We furthermore show that the objective function, i.e., the least square error of the learned profile w.r.t. the true user profile, is neither submodular nor supermodular, suggesting efficient approximations are unlikely to exist. Finally, we discuss several scalable heuristic approaches for identifying the $b$ best items to recommend to the user and experimentally evaluate their performance on 4 real datasets. Our experiments show that our proposed accelerated algorithms significantly outperform the prior art in runnning time, while achieving similar error in the learned user profile as well as in the rating predictions.

cs.IR↗

Attribute Truss Community Search

Recently, community search over graphs has attracted significant attention and many algorithms have been developed for finding dense subgraphs from large graphs that contain given query nodes. In applications such as analysis of protein protein interaction (PPI) networks, citation graphs, and collaboration networks, nodes tend to have attributes. Unfortunately, previously developed community search algorithms ignore these attributes and result in communities with poor cohesion w.r.t. their node attributes. In this paper, we study the problem of attribute-driven community search, that is, given an undirected graph $G$ where nodes are associated with attributes, and an input query $Q$ consisting of nodes $V_q$ and attributes $W_q$, find the communities containing $V_q$, in which most community members are densely inter-connected and have similar attributes. We formulate our problem of finding attributed truss communities (ATC), as finding all connected and close k-truss subgraphs containing $V_q$, that are locally maximal and have the largest attribute relevance score among such subgraphs. We design a novel attribute relevance score function and establish its desirable properties. The problem is shown to be NP-hard. However, we develop an efficient greedy algorithmic framework, which finds a maximal $k$-truss containing $V_q$, and then iteratively removes the nodes with the least popular attributes and shrinks the graph so as to satisfy community constraints. We also build an elegant index to maintain the known $k$-truss structure and attribute information, and propose efficient query processing algorithms. Extensive experiments on large real-world networks with ground-truth communities shows the efficiency and effectiveness of our proposed methods.

cs.DB↗

Adaptive Influence Maximization in Social Networks: Why Commit when You can Adapt?

Most previous work on influence maximization in social networks is limited to the non-adaptive setting in which the marketer is supposed to select all of the seed users, to give free samples or discounts to, up front. A disadvantage of this setting is that the marketer is forced to select all the seeds based solely on a diffusion model. If some of the selected seeds do not perform well, there is no opportunity to course-correct. A more practical setting is the adaptive setting in which the marketer initially selects a batch of users and observes how well seeding those users leads to a diffusion of product adoptions. Based on this market feedback, she formulates a policy for choosing the remaining seeds. In this paper, we study adaptive offline strategies for two problems: (a) MAXSPREAD -- given a budget on number of seeds and a time horizon, maximize the spread of influence and (b) MINTSS -- given a time horizon and an expected number of target users to be influenced, minimize the number of seeds that will be required. In particular, we present theoretical bounds and empirical results for an adaptive strategy and quantify its practical benefit over the non-adaptive strategy. We evaluate adaptive and non-adaptive policies on three real data sets. We conclude that while benefit of going adaptive for the MAXSPREAD problem is modest, adaptive policies lead to significant savings for the MINTSS problem.

cs.SI↗

From Competition to Complementarity: Comparative Influence Diffusion and Maximization

Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected total adoption through influence cascades over the network is maximized. However, almost all prior work focuses on cascades of a single propagating entity or purely-competitive entities. In this work, we propose the Comparative Independent Cascade (Com-IC) model that covers the full spectrum of entity interactions from competition to complementarity. In Com-IC, users' adoption decisions depend not only on edge-level information propagation, but also on a node-level automaton whose behavior is governed by a set of model parameters, enabling our model to capture not only competition, but also complementarity, to any possible degree. We study two natural optimization problems, Self Influence Maximization and Complementary Influence Maximization, in a novel setting with complementary entities. Both problems are NP-hard, and we devise efficient and effective approximation algorithms via non-trivial techniques based on reverse-reachable sets and a novel "sandwich approximation". The applicability of both techniques extends beyond our model and problems. Our experiments show that the proposed algorithms consistently outperform intuitive baselines in four real-world social networks, often by a significant margin. In addition, we learn model parameters from real user action logs.

cs.SI↗