arXiv subjects

Quan Lu

Publications and source records attributed to Quan Lu.

25 records · Page 2Linked to original sources

arXiv2023

PMMTalk: Speech-Driven 3D Facial Animation from Complementary Pseudo Multi-modal Features

Speech-driven 3D facial animation has improved a lot recently while most related works only utilize acoustic modality and neglect the influence of visual and textual cues, leading to unsatisfactory results in terms of precision and coherence. We argue that visual and textual cues are not trivial information. Therefore, we present a novel framework, namely PMMTalk, using complementary Pseudo Multi-Modal features for improving the accuracy of facial animation. The framework entails three modules: PMMTalk encoder, cross-modal alignment module, and PMMTalk decoder. Specifically, the PMMTalk encoder employs the off-the-shelf talking head generation architecture and speech recognition technology to extract visual and textual information from speech, respectively. Subsequently, the cross-modal alignment module aligns the audio-image-text features at temporal and semantic levels. Then PMMTalk decoder is employed to predict lip-syncing facial blendshape coefficients. Contrary to prior methods, PMMTalk only requires an additional random reference face image but yields more accurate results. Additionally, it is artist-friendly as it seamlessly integrates into standard animation production workflows by introducing facial blendshape coefficients. Finally, given the scarcity of 3D talking face datasets, we introduce a large-scale 3D Chinese Audio-Visual Facial Animation (3D-CAVFA) dataset. Extensive experiments and user studies show that our approach outperforms the state of the art. We recommend watching the supplementary video.

cs.CV↗

arXiv2022

Modeling Price Elasticity for Occupancy Prediction in Hotel Dynamic Pricing

Demand estimation plays an important role in dynamic pricing where the optimal price can be obtained via maximizing the revenue based on the demand curve. In online hotel booking platform, the demand or occupancy of rooms varies across room-types and changes over time, and thus it is challenging to get an accurate occupancy estimate. In this paper, we propose a novel hotel demand function that explicitly models the price elasticity of demand for occupancy prediction, and design a price elasticity prediction model to learn the dynamic price elasticity coefficient from a variety of affecting factors. Our model is composed of carefully designed elasticity learning modules to alleviate the endogeneity problem, and trained in a multi-task framework to tackle the data sparseness. We conduct comprehensive experiments on real-world datasets and validate the superiority of our method over the state-of-the-art baselines for both occupancy prediction and dynamic pricing.

econ.GN↗

arXiv2021

SAR-Net: A Scenario-Aware Ranking Network for Personalized Fair Recommendation in Hundreds of Travel Scenarios

The travel marketing platform of Alibaba serves an indispensable role for hundreds of different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized recommendation service for users visiting different scenarios, there are two critical issues to be carefully addressed. First, since the traffic characteristics of different scenarios, it is very challenging to train a unified model to serve all. Second, during the promotion period, the exposure of some specific items will be re-weighted due to manual intervention, resulting in biased logs, which will degrade the ranking model trained using these biased data. In this paper, we propose a novel Scenario-Aware Ranking Network (SAR-Net) to address these issues. SAR-Net harvests the abundant data from different scenarios by learning users' cross-scenario interests via two specific attention modules, which leverage the scenario features and item features to modulate the user behavior features, respectively. Then, taking the encoded features of previous module as input, a scenario-specific linear transformation layer is adopted to further extract scenario-specific features, followed by two groups of debias expert networks, i.e., scenario-specific experts and scenario-shared experts. They output intermediate results independently, which are further fused into the final result by a multi-scenario gating module. In addition, to mitigate the data fairness issue caused by manual intervention, we propose the concept of Fairness Coefficient (FC) to measures the importance of individual sample and use it to reweigh the prediction in the debias expert networks. Experiments on an offline dataset covering over 80 million users and 1.55 million travel items and an online A/B test demonstrate the effectiveness of our SAR-Net and its superiority over state-of-the-art methods.

cs.LG↗

arXiv2020

Sharp Multiple Instance Learning for DeepFake Video Detection

With the rapid development of facial manipulation techniques, face forgery has received considerable attention in multimedia and computer vision community due to security concerns. Existing methods are mostly designed for single-frame detection trained with precise image-level labels or for video-level prediction by only modeling the inter-frame inconsistency, leaving potential high risks for DeepFake attackers. In this paper, we introduce a new problem of partial face attack in DeepFake video, where only video-level labels are provided but not all the faces in the fake videos are manipulated. We address this problem by multiple instance learning framework, treating faces and input video as instances and bag respectively. A sharp MIL (S-MIL) is proposed which builds direct mapping from instance embeddings to bag prediction, rather than from instance embeddings to instance prediction and then to bag prediction in traditional MIL. Theoretical analysis proves that the gradient vanishing in traditional MIL is relieved in S-MIL. To generate instances that can accurately incorporate the partially manipulated faces, spatial-temporal encoded instance is designed to fully model the intra-frame and inter-frame inconsistency, which further helps to promote the detection performance. We also construct a new dataset FFPMS for partially attacked DeepFake video detection, which can benefit the evaluation of different methods at both frame and video levels. Experiments on FFPMS and the widely used DFDC dataset verify that S-MIL is superior to other counterparts for partially attacked DeepFake video detection. In addition, S-MIL can also be adapted to traditional DeepFake image detection tasks and achieve state-of-the-art performance on single-frame datasets.

cs.CV↗

arXiv2020

Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field. One of the interesting characteristics of such data is that features from one field often interact differently with features from different other fields. Recently, Field-aware Factorization Machines (FFMs) have been among the best performing models for CTR prediction by explicitly modeling such difference. However, the number of parameters in FFMs is in the order of feature number times field number, which is unacceptable in the real-world production systems. In this paper, we propose Field-weighted Factorization Machines (FwFMs) to model the different feature interactions between different fields in a much more memory-efficient way. Our experimental evaluations show that FwFMs can achieve competitive prediction performance with only as few as 4% parameters of FFMs. When using the same number of parameters, FwFMs can bring 0.92% and 0.47% AUC lift over FFMs on two real CTR prediction data sets.

cs.LG↗

arXiv2016

Lift-Based Bidding in Ad Selection

Real-time bidding (RTB) has become one of the largest online advertising markets in the world. Today the bid price per ad impression is typically decided by the expected value of how it can lead to a desired action event (e.g., registering an account or placing a purchase order) to the advertiser. However, this industry standard approach to decide the bid price does not consider the actual effect of the ad shown to the user, which should be measured based on the performance lift among users who have been or have not been exposed to a certain treatment of ads. In this paper, we propose a new bidding strategy and prove that if the bid price is decided based on the performance lift rather than absolute performance value, advertisers can actually gain more action events. We describe the modeling methodology to predict the performance lift and demonstrate the actual performance gain through blind A/B test with real ad campaigns in an industry-leading Demand-Side Platform (DSP). We also discuss the relationship between attribution models and bidding strategies. We prove that, to move the DSPs to bid based on performance lift, they should be rewarded according to the relative performance lift they contribute.

cs.GT↗

arXiv2015

Smart Pacing for Effective Online Ad Campaign Optimization

In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over the time in order to reach a wider range of audiences and have a sustainable impact. Since lots of impressions are traded through public auctions for online advertising today, the liquidity makes price elasticity and bid landscape between demand and supply change quite dynamically. Therefore, it is challenging to perform smooth pacing control and maximize campaign performance simultaneously. In this paper, we propose a smart pacing approach in which the delivery pace of each campaign is learned from both offline and online data to achieve smooth delivery and optimal performance goals. The implementation of the proposed approach in a real DSP system is also presented. Experimental evaluations on both real online ad campaigns and offline simulations show that our approach can effectively improve campaign performance and achieve delivery goals.

cs.AI↗