arXiv subjects

Yuan Deng

Publications and source records attributed to Yuan Deng.

30 records · Page 2Linked to original sources

arXiv2023

Efficiency of the Generalized Second-Price Auction for Value Maximizers

We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as bad as $0$. For comparison, the price of anarchy of running VCG is $1/2$ in the autobidding world. We further show a fined-grained price of anarchy with respect to the discount factors (i.e., the ratios of click probabilities between lower slots and the highest slot in each auction) in the generalized second-price auction, which highlights the qualitative relation between the smoothness of the discount factors and the efficiency of the generalized second-price auction.

cs.GT↗

arXiv2023

Individual Welfare Guarantees in the Autobidding World with Machine-learned Advice

Online advertising channels have commonly focused on maximizing total advertiser value (or welfare) to enhance long-run retention and channel healthiness. Previous literature has studied auction design by incorporating machine learning predictions on advertiser values (also known as machine-learned advice) through various forms to improve total welfare. Yet, such improvements could come at the cost of individual bidders' welfare and do not shed light on how particular advertiser bidding strategies impact welfare. Motivated by this, we present an analysis on an individual bidder's welfare loss in the autobidding world for auctions with and without machine-learned advice, and also uncover how advertiser strategies relate to such losses. In particular, we demonstrate how ad platforms can utilize ML advice to improve welfare guarantee on the aggregate and individual bidder level by setting ML advice as personalized reserve prices when the platform consists of autobidders who maximize value while respecting a return-on-ad spent (ROAS) constraint. Under parallel VCG auctions with such ML advice-based reserves, we present a worst-case welfare lower-bound guarantee for an individual autobidder, and show that the lower-bound guarantee is positively correlated with ML advice quality as well the scale of bids induced by the autobidder's bidding strategies. Further, we prove an impossibility result showing that no truthful, and possibly randomized mechanism with anonymous allocations can achieve universally better individual welfare guarantees than VCG, in presence of personalized reserves based on ML-advice of equal quality. Moreover, we extend our individual welfare guarantee results to generalized first price (GFP) and generalized second price (GSP) auctions.

cs.GT↗

arXiv2023

Multi-channel Autobidding with Budget and ROI Constraints

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

cs.GT↗

arXiv2023

Optimal Pricing Schemes for an Impatient Buyer

A patient seller aims to sell a good to an impatient buyer (i.e., one who discounts utility over time). The buyer will remain in the market for a period of time $T$, and her private value is drawn from a publicly known distribution. What is the revenue-optimal pricing-curve (sequence of (price, time) pairs) for the seller? Is randomization of help here? Is the revenue-optimal pricing curve computable in polynomial time? We answer these questions in this paper. We give an efficient algorithm for computing the revenue-optimal pricing curve. We show that pricing curves, that post a price at each point of time and let the buyer pick her utility maximizing time to buy, are revenue-optimal among a much broader class of sequential lottery mechanisms. I.e., mechanisms that allow the seller to post a menu of lotteries at each point of time cannot get any higher revenue than pricing curves. We also show that the even broader class of mechanisms that allow the menu of lotteries to be adaptively set, can earn strictly higher revenue than that of pricing curves, and the revenue gap can be as big as the support size of the buyer's value distribution.

cs.GT↗

arXiv2023

Autobidding Auctions in the Presence of User Costs

We study autobidding ad auctions with user costs, where each bidder is value-maximizing subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the social welfare taking into consideration the user's cost of viewing an ad. We show that in the worst case, the approximation ratio of social welfare by running the vanilla VCG auctions with user costs could as bad as 0. To improve the performance of VCG, We propose a new variant of VCG based on properly chosen cost multipliers, and prove that there exist auction-dependent and bidder-dependent cost multipliers that guarantee approximation ratios of 1/2 and 1/4 respectively in terms of the social welfare.

cs.GT↗

arXiv2022

Efficiency of the First-Price Auction in the Autobidding World

We study the price of anarchy of the first-price auction in the autobidding world, where bidders can be either utility maximizers (i.e., traditional bidders) or value maximizers (i.e., autobidders). We show that with autobidders only, the price of anarchy of the first-price auction is $1/2$, and with both kinds of bidders, the price of anarchy degrades to about $0.457$ (the precise number is given by an optimization). These results complement the recent result by Jin and Lu [2022] showing that the price of anarchy of the first-price auction with traditional bidders only is $1 - 1/e^2$. We further investigate a setting where the seller can utilize machine-learned advice to improve the efficiency of the auctions. There, we show that as the accuracy of the advice increases, the price of anarchy improves smoothly from about $0.457$ to $1$.

cs.GT↗

arXiv2021

Coalitional Permutation Manipulations in the Gale-Shapley Algorithm

In this paper, we consider permutation manipulations by any subset of women in the men-proposing version of the Gale-Shapley algorithm. This paper is motivated by the college admissions process in China. Our results also answer an open problem on what can be achieved by permutation manipulations. We present an efficient algorithm to find a strategy profile such that the induced matching is stable and Pareto-optimal (in the set of all achievable stable matchings) while the strategy profile itself is inconspicuous. Surprisingly, we show that such a strategy profile actually forms a Nash equilibrium of the manipulation game. In the end, we show that it is NP-complete to find a manipulation that is strictly better for all members of the coalition. This result demonstrates a sharp contrast between weakly better off outcomes and strictly better-off outcomes.

cs.GT↗

arXiv2021

Approximately Efficient Bilateral Trade

We study bilateral trade between two strategic agents. The celebrated result of Myerson and Satterthwaite states that in general, no incentive-compatible, individually rational and weakly budget balanced mechanism can be efficient. I.e., no mechanism with these properties can guarantee a trade whenever buyer value exceeds seller cost. Given this, a natural question is whether there exists a mechanism with these properties that guarantees a constant fraction of the first-best gains-from-trade, namely a constant fraction of the gains-from-trade attainable whenever buyer's value weakly exceeds seller's cost. In this work, we positively resolve this long-standing open question on constant-factor approximation, mentioned in several previous works, using a simple mechanism.

cs.GT↗

arXiv2021

Robust Auction Design in the Auto-bidding World

In classic auction theory, reserve prices are known to be effective for improving revenue for the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve prices, however, usually do not help improve total welfare of the auctioneer and the bidders. In this paper, we focus on value maximizing bidders with return on spend constraints -- a paradigm that has drawn considerable attention recently as more advertisers adopt auto-bidding algorithms in advertising platforms -- and show that the introduction of reserve prices has a novel impact on the market. Namely, by choosing reserve prices appropriately the auctioneer can improve not only the total revenue but also the total welfare. Our results also demonstrate that reserve prices are robust to bidder types, i.e., reserve prices work well for different bidder types, such as value maximizers and utility maximizers, without using bidder type information. We generalize these results for a variety of auction mechanisms such as VCG, GSP, and first-price auctions. Moreover, we show how to combine these results with additive boosts to improve the welfare of the outcomes of the auction further. Finally, we complement our theoretical observations with an empirical study confirming the effectiveness of these ideas using data from online advertising auctions.

cs.GT↗

arXiv2021

Towards Efficient Auctions in an Auto-bidding World

Auto-bidding has become one of the main options for bidding in online advertisements, in which advertisers only need to specify high-level objectives and leave the complex task of bidding to auto-bidders. In this paper, we propose a family of auctions with boosts to improve welfare in auto-bidding environments with both return on ad spend constraints and budget constraints. Our empirical results validate our theoretical findings and show that both the welfare and revenue can be improved by selecting the weight of the boosts properly.

cs.GT↗

arXiv2020

New Complexity Results on Coalitional Manipulation of Borda

The Borda voting rule is a positional scoring rule for $z$ candidates such that in each vote, the first candidate receives $z-1$ points, the second $z-2$ points and so on. The winner in the Borda rule is the candidate with highest total score. We study the manipulation problem of the Borda rule in a setting with two non-manipulators while one of the non-manipulator's vote is weighted. We demonstrate a sharp contrast on computational complexity depending on the weight of the non-manipulator: the problem is NP-hard when the weight is larger than $1$ while there exists an efficient algorithm to find a manipulation when the weight is at most $1$.

cs.GT↗

arXiv2017

Homotopy Analysis for Tensor PCA

Developing efficient and guaranteed nonconvex algorithms has been an important challenge in modern machine learning. Algorithms with good empirical performance such as stochastic gradient descent often lack theoretical guarantees. In this paper, we analyze the class of homotopy or continuation methods for global optimization of nonconvex functions. These methods start from an objective function that is efficient to optimize (e.g. convex), and progressively modify it to obtain the required objective, and the solutions are passed along the homotopy path. For the challenging problem of tensor PCA, we prove global convergence of the homotopy method in the "high noise" regime. The signal-to-noise requirement for our algorithm is tight in the sense that it matches the recovery guarantee for the best degree-4 sum-of-squares algorithm. In addition, we prove a phase transition along the homotopy path for tensor PCA. This allows to simplify the homotopy method to a local search algorithm, viz., tensor power iterations, with a specific initialization and a noise injection procedure, while retaining the theoretical guarantees.

stat.ML↗