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Yun Xiao

Publications and source records attributed to Yun Xiao.

36 records · Page 2Linked to original sources

Intelligent Online Selling Point Extraction for E-Commerce Recommendation

In the past decade, automatic product description generation for e-commerce have witnessed significant advancement. As the services provided by e-commerce platforms become diverse, it is necessary to dynamically adapt the patterns of descriptions generated. The selling point of products is an important type of product description for which the length should be as short as possible while still conveying key information. In addition, this kind of product description should be eye-catching to the readers. Currently, product selling points are normally written by human experts. Thus, the creation and maintenance of these contents incur high costs. These costs can be significantly reduced if product selling points can be automatically generated by machines. In this paper, we report our experience developing and deploying the Intelligent Online Selling Point Extraction (IOSPE) system to serve the recommendation system in the JD.com e-commerce platform. Since July 2020, IOSPE has become a core service for 62 key categories of products (covering more than 4 million products). So far, it has generated more than 0.1 billion selling points, thereby significantly scaling up the selling point creation operation and saving human labour. These IOSPE generated selling points have increased the click-through rate (CTR) by 1.89\% and the average duration the customers spent on the products by more than 2.03\% compared to the previous practice, which are significant improvements for such a large-scale e-commerce platform.

cs.IR↗

Automatic Product Copywriting for E-Commerce

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.

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DSGPT: Domain-Specific Generative Pre-Training of Transformers for Text Generation in E-commerce Title and Review Summarization

We propose a novel domain-specific generative pre-training (DS-GPT) method for text generation and apply it to the product titleand review summarization problems on E-commerce mobile display.First, we adopt a decoder-only transformer architecture, which fitswell for fine-tuning tasks by combining input and output all to-gether. Second, we demonstrate utilizing only small amount of pre-training data in related domains is powerful. Pre-training a languagemodel from a general corpus such as Wikipedia or the CommonCrawl requires tremendous time and resource commitment, andcan be wasteful if the downstream tasks are limited in variety. OurDSGPT is pre-trained on a limited dataset, the Chinese short textsummarization dataset (LCSTS). Third, our model does not requireproduct-related human-labeled data. For title summarization task,the state of art explicitly uses additional background knowledgein training and predicting stages. In contrast, our model implic-itly captures this knowledge and achieves significant improvementover other methods, after fine-tuning on the public Taobao.comdataset. For review summarization task, we utilize JD.com in-housedataset, and observe similar improvement over standard machinetranslation methods which lack the flexibility of fine-tuning. Ourproposed work can be simply extended to other domains for a widerange of text generation tasks.

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A Survey of Deep Active Learning

Active learning (AL) attempts to maximize the performance gain of the model by marking the fewest samples. Deep learning (DL) is greedy for data and requires a large amount of data supply to optimize massive parameters, so that the model learns how to extract high-quality features. In recent years, due to the rapid development of internet technology, we are in an era of information torrents and we have massive amounts of data. In this way, DL has aroused strong interest of researchers and has been rapidly developed. Compared with DL, researchers have relatively low interest in AL. This is mainly because before the rise of DL, traditional machine learning requires relatively few labeled samples. Therefore, early AL is difficult to reflect the value it deserves. Although DL has made breakthroughs in various fields, most of this success is due to the publicity of the large number of existing annotation datasets. However, the acquisition of a large number of high-quality annotated datasets consumes a lot of manpower, which is not allowed in some fields that require high expertise, especially in the fields of speech recognition, information extraction, medical images, etc. Therefore, AL has gradually received due attention. A natural idea is whether AL can be used to reduce the cost of sample annotations, while retaining the powerful learning capabilities of DL. Therefore, deep active learning (DAL) has emerged. Although the related research has been quite abundant, it lacks a comprehensive survey of DAL. This article is to fill this gap, we provide a formal classification method for the existing work, and a comprehensive and systematic overview. In addition, we also analyzed and summarized the development of DAL from the perspective of application. Finally, we discussed the confusion and problems in DAL, and gave some possible development directions for DAL.

cs.LG↗

TriTransNet: RGB-D Salient Object Detection with a Triplet Transformer Embedding Network

Salient object detection is the pixel-level dense prediction task which can highlight the prominent object in the scene. Recently U-Net framework is widely used, and continuous convolution and pooling operations generate multi-level features which are complementary with each other. In view of the more contribution of high-level features for the performance, we propose a triplet transformer embedding module to enhance them by learning long-range dependencies across layers. It is the first to use three transformer encoders with shared weights to enhance multi-level features. By further designing scale adjustment module to process the input, devising three-stream decoder to process the output and attaching depth features to color features for the multi-modal fusion, the proposed triplet transformer embedding network (TriTransNet) achieves the state-of-the-art performance in RGB-D salient object detection, and pushes the performance to a new level. Experimental results demonstrate the effectiveness of the proposed modules and the competition of TriTransNet.

cs.CV↗

SearchGCN: Powering Embedding Retrieval by Graph Convolution Networks for E-Commerce Search

Graph convolution networks (GCN), which recently becomes new state-of-the-art method for graph node classification, recommendation and other applications, has not been successfully applied to industrial-scale search engine yet. In this proposal, we introduce our approach, namely SearchGCN, for embedding-based candidate retrieval in one of the largest e-commerce search engine in the world. Empirical studies demonstrate that SearchGCN learns better embedding representations than existing methods, especially for long tail queries and items. Thus, SearchGCN has been deployed into JD.com's search production since July 2020.

cs.IR↗

Query Rewriting via Cycle-Consistent Translation for E-Commerce Search

Nowadays e-commerce search has become an integral part of many people's shopping routines. One critical challenge in today's e-commerce search is the semantic matching problem where the relevant items may not contain the exact terms in the user query. In this paper, we propose a novel deep neural network based approach to query rewriting, in order to tackle this problem. Specifically, we formulate query rewriting into a cyclic machine translation problem to leverage abundant click log data. Then we introduce a novel cyclic consistent training algorithm in conjunction with state-of-the-art machine translation models to achieve the optimal performance in terms of query rewriting accuracy. In order to make it practical in industrial scenarios, we optimize the syntax tree construction to reduce computational cost and online serving latency. Offline experiments show that the proposed method is able to rewrite hard user queries into more standard queries that are more appropriate for the inverted index to retrieve. Comparing with human curated rule-based method, the proposed model significantly improves query rewriting diversity while maintaining good relevancy. Online A/B experiments show that it improves core e-commerce business metrics significantly. Since the summer of 2020, the proposed model has been launched into our search engine production, serving hundreds of millions of users.

cs.IR↗

Joint Learning of Deep Retrieval Model and Product Quantization based Embedding Index

Embedding index that enables fast approximate nearest neighbor(ANN) search, serves as an indispensable component for state-of-the-art deep retrieval systems. Traditional approaches, often separating the two steps of embedding learning and index building, incur additional indexing time and decayed retrieval accuracy. In this paper, we propose a novel method called Poeem, which stands for product quantization based embedding index jointly trained with deep retrieval model, to unify the two separate steps within an end-to-end training, by utilizing a few techniques including the gradient straight-through estimator, warm start strategy, optimal space decomposition and Givens rotation. Extensive experimental results show that the proposed method not only improves retrieval accuracy significantly but also reduces the indexing time to almost none. We have open sourced our approach for the sake of comparison and reproducibility.

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Person Search Challenges and Solutions: A Survey

Person search has drawn increasing attention due to its real-world applications and research significance. Person search aims to find a probe person in a gallery of scene images with a wide range of applications, such as criminals search, multicamera tracking, missing person search, etc. Early person search works focused on image-based person search, which uses person image as the search query. Text-based person search is another major person search category that uses free-form natural language as the search query. Person search is challenging, and corresponding solutions are diverse and complex. Therefore, systematic surveys on this topic are essential. This paper surveyed the recent works on image-based and text-based person search from the perspective of challenges and solutions. Specifically, we provide a brief analysis of highly influential person search methods considering the three significant challenges: the discriminative person features, the query-person gap, and the detection-identification inconsistency. We summarise and compare evaluation results. Finally, we discuss open issues and some promising future research directions.

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A unified Neural Network Approach to E-CommerceRelevance Learning

Result relevance scoring is critical to e-commerce search user experience. Traditional information retrieval methods focus on keyword matching and hand-crafted or counting-based numeric features, with limited understanding of item semantic relevance. We describe a highly-scalable feed-forward neural model to provide relevance score for (query, item) pairs, using only user query and item title as features, and both user click feedback as well as limited human ratings as labels. Several general enhancements were applied to further optimize eval/test metrics, including Siamese pairwise architecture, random batch negative co-training, and point-wise fine-tuning. We found significant improvement over GBDT baseline as well as several off-the-shelf deep-learning baselines on an independently constructed ratings dataset. The GBDT model relies on 10 times more features. We also present metrics for select subset combinations of techniques mentioned above.

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From Semantic Retrieval to Pairwise Ranking: Applying Deep Learning in E-commerce Search

We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.

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NAS-TC: Neural Architecture Search on Temporal Convolutions for Complex Action Recognition

In the field of complex action recognition in videos, the quality of the designed model plays a crucial role in the final performance. However, artificially designed network structures often rely heavily on the researchers' knowledge and experience. Accordingly, because of the automated design of its network structure, Neural architecture search (NAS) has achieved great success in the image processing field and attracted substantial research attention in recent years. Although some NAS methods have reduced the number of GPU search days required to single digits in the image field, directly using 3D convolution to extend NAS to the video field is still likely to produce a surge in computing volume. To address this challenge, we propose a new processing framework called Neural Architecture Search- Temporal Convolutional (NAS-TC). Our proposed framework is divided into two phases. In the first phase, the classical CNN network is used as the backbone network to complete the computationally intensive feature extraction task. In the second stage, a simple stitching search to the cell is used to complete the relatively lightweight long-range temporal-dependent information extraction. This ensures our method will have more reasonable parameter assignments and can handle minute-level videos. Finally, we conduct sufficient experiments on multiple benchmark datasets and obtain competitive recognition accuracy.

cs.CV↗

A Comprehensive Survey of Neural Architecture Search: Challenges and Solutions

Deep learning has made breakthroughs and substantial in many fields due to its powerful automatic representation capabilities. It has been proven that neural architecture design is crucial to the feature representation of data and the final performance. However, the design of the neural architecture heavily relies on the researchers' prior knowledge and experience. And due to the limitations of human' inherent knowledge, it is difficult for people to jump out of their original thinking paradigm and design an optimal model. Therefore, an intuitive idea would be to reduce human intervention as much as possible and let the algorithm automatically design the neural architecture. Neural Architecture Search (NAS) is just such a revolutionary algorithm, and the related research work is complicated and rich. Therefore, a comprehensive and systematic survey on the NAS is essential. Previously related surveys have begun to classify existing work mainly based on the key components of NAS: search space, search strategy, and evaluation strategy. While this classification method is more intuitive, it is difficult for readers to grasp the challenges and the landmark work involved. Therefore, in this survey, we provide a new perspective: beginning with an overview of the characteristics of the earliest NAS algorithms, summarizing the problems in these early NAS algorithms, and then providing solutions for subsequent related research work. Besides, we conduct a detailed and comprehensive analysis, comparison, and summary of these works. Finally, we provide some possible future research directions.

cs.LG↗

Adversarial Mixture Of Experts with Category Hierarchy Soft Constraint

Product search is the most common way for people to satisfy their shopping needs on e-commerce websites. Products are typically annotated with one of several broad categorical tags, such as "Clothing" or "Electronics", as well as finer-grained categories like "Refrigerator" or "TV", both under "Electronics". These tags are used to construct a hierarchy of query categories. Distributions of features such as price and brand popularity vary wildly across query categories. In addition, feature importance for the purpose of CTR/CVR predictions differs from one category to another. In this work, we leverage the Mixture of Expert (MoE) framework to learn a ranking model that specializes for each query category. In particular, our gate network relies solely on the category ids extracted from the user query. While classical MoE's pick expert towers spontaneously for each input example, we explore two techniques to establish more explicit and transparent connections between the experts and query categories. To help differentiate experts on their domain specialties, we introduce a form of adversarial regularization among the expert outputs, forcing them to disagree with one another. As a result, they tend to approach each prediction problem from different angles, rather than copying one another. This is validated by a much stronger clustering effect of the gate output vectors under different categories. In addition, soft gating constraints based on the categorical hierarchy are imposed to help similar products choose similar gate values. and make them more likely to share similar experts. This allows aggregation of training data among smaller sibling categories to overcome data scarcity.

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BERT2DNN: BERT Distillation with Massive Unlabeled Data for Online E-Commerce Search

Relevance has significant impact on user experience and business profit for e-commerce search platform. In this work, we propose a data-driven framework for search relevance prediction, by distilling knowledge from BERT and related multi-layer Transformer teacher models into simple feed-forward networks with large amount of unlabeled data. The distillation process produces a student model that recovers more than 97\% test accuracy of teacher models on new queries, at a serving cost that's several magnitude lower (latency 150x lower than BERT-Base and 15x lower than the most efficient BERT variant, TinyBERT). The applications of temperature rescaling and teacher model stacking further boost model accuracy, without increasing the student model complexity. We present experimental results on both in-house e-commerce search relevance data as well as a public data set on sentiment analysis from the GLUE benchmark. The latter takes advantage of another related public data set of much larger scale, while disregarding its potentially noisy labels. Embedding analysis and case study on the in-house data further highlight the strength of the resulting model. By making the data processing and model training source code public, we hope the techniques presented here can help reduce energy consumption of the state of the art Transformer models and also level the playing field for small organizations lacking access to cutting edge machine learning hardwares.

cs.LG↗

Fine-tune BERT for E-commerce Non-Default Search Ranking

The quality of non-default ranking on e-commerce platforms, such as based on ascending item price or descending historical sales volume, often suffers from acute relevance problems, since the irrelevant items are much easier to be exposed at the top of the ranking results. In this work, we propose a two-stage ranking scheme, which first recalls wide range of candidate items through refined query/title keyword matching, and then classifies the recalled items using BERT-Large fine-tuned on human label data. We also implemented parallel prediction on multiple GPU hosts and a C++ tokenization custom op of Tensorflow. In this data challenge, our model won the 1st place in the supervised phase (based on overall F1 score) and 2nd place in the final phase (based on average per query F1 score).

cs.IR↗

Towards Personalized and Semantic Retrieval: An End-to-End Solution for E-commerce Search via Embedding Learning

Nowadays e-commerce search has become an integral part of many people's shopping routines. Two critical challenges stay in today's e-commerce search: how to retrieve items that are semantically relevant but not exact matching to query terms, and how to retrieve items that are more personalized to different users for the same search query. In this paper, we present a novel approach called DPSR, which stands for Deep Personalized and Semantic Retrieval, to tackle this problem. Explicitly, we share our design decisions on how to architect a retrieval system so as to serve industry-scale traffic efficiently and how to train a model so as to learn query and item semantics accurately. Based on offline evaluations and online A/B test with live traffics, we show that DPSR model outperforms existing models, and DPSR system can retrieve more personalized and semantically relevant items to significantly improve users' search experience by +1.29% conversion rate, especially for long tail queries by +10.03%. As a result, our DPSR system has been successfully deployed into JD.com's search production since 2019.

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Saliency Detection via Bidirectional Absorbing Markov Chain

Traditional saliency detection via Markov chain only considers boundaries nodes. However, in addition to boundaries cues, background prior and foreground prior cues play a complementary role to enhance saliency detection. In this paper, we propose an absorbing Markov chain based saliency detection method considering both boundary information and foreground prior cues. The proposed approach combines both boundaries and foreground prior cues through bidirectional Markov chain. Specifically, the image is first segmented into superpixels and four boundaries nodes (duplicated as virtual nodes) are selected. Subsequently, the absorption time upon transition node's random walk to the absorbing state is calculated to obtain foreground possibility. Simultaneously, foreground prior as the virtual absorbing nodes is used to calculate the absorption time and obtain the background possibility. Finally, two obtained results are fused to obtain the combined saliency map using cost function for further optimization at multi-scale. Experimental results demonstrate the outperformance of our proposed model on 4 benchmark datasets as compared to 17 state-of-the-art methods.

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