arXiv subjects

Zhaojie Gong

Publications and source records attributed to Zhaojie Gong.

4 recordsLinked to original sources

arXiv2026

LIGE-GR: A Smooth Leap from Ranking to Generative Recommendation in the LLM Era

The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate the LLM paradigm -- sequence-level generation and optimization -- into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system (itemwise recommendation) toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.

cs.LG↗

arXiv2025

Request-Only Optimization for Recommendation Systems

Deep Learning Recommendation Models (DLRMs) represent one of the largest machine learning applications on the planet. Industry-scale DLRMs are trained with petabytes of recommendation data to serve billions of users every day. To utilize the rich user signals in the long user history, DLRMs have been scaled up to unprecedented complexity, up to trillions of floating-point operations (TFLOPs) per example. This scale, coupled with the huge amount of training data, necessitates new storage and training algorithms to efficiently improve the quality of these complex recommendation systems. In this paper, we present a Request-Only Optimizations (ROO) training and modeling paradigm. ROO simultaneously improves the storage and training efficiency as well as the model quality of recommendation systems. We holistically approach this challenge through co-designing data (i.e., request-only data), infrastructure (i.e., request-only based data processing pipeline), and model architecture (i.e., request-only neural architectures). Our ROO training and modeling paradigm treats a user request as a unit of the training data. Compared with the established practice of treating a user impression as a unit, our new design achieves native feature deduplication in data logging, consequently saving data storage. Second, by de-duplicating computations and communications across multiple impressions in a request, this new paradigm enables highly scaled-up neural network architectures to better capture user interest signals, such as Generative Recommenders (GRs) and other request-only friendly architectures.

cs.IR↗

arXiv2024

Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations

Large-scale recommendation systems are characterized by their reliance on high cardinality, heterogeneous features and the need to handle tens of billions of user actions on a daily basis. Despite being trained on huge volume of data with thousands of features, most Deep Learning Recommendation Models (DLRMs) in industry fail to scale with compute. Inspired by success achieved by Transformers in language and vision domains, we revisit fundamental design choices in recommendation systems. We reformulate recommendation problems as sequential transduction tasks within a generative modeling framework ("Generative Recommenders"), and propose a new architecture, HSTU, designed for high cardinality, non-stationary streaming recommendation data. HSTU outperforms baselines over synthetic and public datasets by up to 65.8% in NDCG, and is 5.3x to 15.2x faster than FlashAttention2-based Transformers on 8192 length sequences. HSTU-based Generative Recommenders, with 1.5 trillion parameters, improve metrics in online A/B tests by 12.4% and have been deployed on multiple surfaces of a large internet platform with billions of users. More importantly, the model quality of Generative Recommenders empirically scales as a power-law of training compute across three orders of magnitude, up to GPT-3/LLaMa-2 scale, which reduces carbon footprint needed for future model developments, and further paves the way for the first foundational models in recommendations.

cs.LG↗

arXiv2023

Revisiting Neural Retrieval on Accelerators

Retrieval finds a small number of relevant candidates from a large corpus for information retrieval and recommendation applications. A key component of retrieval is to model (user, item) similarity, which is commonly represented as the dot product of two learned embeddings. This formulation permits efficient inference, commonly known as Maximum Inner Product Search (MIPS). Despite its popularity, dot products cannot capture complex user-item interactions, which are multifaceted and likely high rank. We hence examine non-dot-product retrieval settings on accelerators, and propose \textit{mixture of logits} (MoL), which models (user, item) similarity as an adaptive composition of elementary similarity functions. This new formulation is expressive, capable of modeling high rank (user, item) interactions, and further generalizes to the long tail. When combined with a hierarchical retrieval strategy, \textit{h-indexer}, we are able to scale up MoL to 100M corpus on a single GPU with latency comparable to MIPS baselines. On public datasets, our approach leads to uplifts of up to 77.3\% in hit rate (HR). Experiments on a large recommendation surface at Meta showed strong metric gains and reduced popularity bias, validating the proposed approach's performance and improved generalization.

cs.LG↗