arXiv subjects

Zhenzhe Zheng

Publications and source records attributed to Zhenzhe Zheng.

43 records · Page 3Linked to original sources

arXiv2020

Learning to Accelerate Heuristic Searching for Large-Scale Maximum Weighted b-Matching Problems in Online Advertising

Bipartite b-matching is fundamental in algorithm design, and has been widely applied into economic markets, labor markets, etc. These practical problems usually exhibit two distinct features: large-scale and dynamic, which requires the matching algorithm to be repeatedly executed at regular intervals. However, existing exact and approximate algorithms usually fail in such settings due to either requiring intolerable running time or too much computation resource. To address this issue, we propose \texttt{NeuSearcher} which leverages the knowledge learned from previously instances to solve new problem instances. Specifically, we design a multichannel graph neural network to predict the threshold of the matched edges weights, by which the search region could be significantly reduced. We further propose a parallel heuristic search algorithm to iteratively improve the solution quality until convergence. Experiments on both open and industrial datasets demonstrate that \texttt{NeuSearcher} can speed up 2 to 3 times while achieving exactly the same matching solution compared with the state-of-the-art approximation approaches.

cs.DC↗

arXiv2020

Distributed Optimization over Block-Cyclic Data

We consider practical data characteristics underlying federated learning, where unbalanced and non-i.i.d. data from clients have a block-cyclic structure: each cycle contains several blocks, and each client's training data follow block-specific and non-i.i.d. distributions. Such a data structure would introduce client and block biases during the collaborative training: the single global model would be biased towards the client or block specific data. To overcome the biases, we propose two new distributed optimization algorithms called multi-model parallel SGD (MM-PSGD) and multi-chain parallel SGD (MC-PSGD) with a convergence rate of $O(1/\sqrt{NT})$, achieving a linear speedup with respect to the total number of clients. In particular, MM-PSGD adopts the block-mixed training strategy, while MC-PSGD further adds the block-separate training strategy. Both algorithms create a specific predictor for each block by averaging and comparing the historical global models generated in this block from different cycles. We extensively evaluate our algorithms over the CIFAR-10 dataset. Evaluation results demonstrate that our algorithms significantly outperform the conventional federated averaging algorithm in terms of test accuracy, and also preserve robustness for the variance of critical parameters.

cs.LG↗

arXiv2019

Online Pricing with Reserve Price Constraint for Personal Data Markets

The society's insatiable appetites for personal data are driving the emergency of data markets, allowing data consumers to launch customized queries over the datasets collected by a data broker from data owners. In this paper, we study how the data broker can maximize her cumulative revenue by posting reasonable prices for sequential queries. We thus propose a contextual dynamic pricing mechanism with the reserve price constraint, which features the properties of ellipsoid for efficient online optimization, and can support linear and non-linear market value models with uncertainty. In particular, under low uncertainty, our pricing mechanism provides a worst-case regret logarithmic in the number of queries. We further extend to other similar application scenarios, including hospitality service, online advertising, and loan application, and extensively evaluate three pricing instances of noisy linear query, accommodation rental, and impression over MovieLens 20M dataset, Airbnb listings in U.S. major cities, and Avazu mobile ad click dataset, respectively. The analysis and evaluation results reveal that our proposed pricing mechanism incurs low practical regret, online latency, and memory overhead, and also demonstrate that the existence of reserve price can mitigate the cold-start problem in a posted price mechanism, and thus can reduce the cumulative regret.

cs.CE↗

arXiv2019

Optimal Search Segmentation Mechanisms for Online Platform Markets

Online platforms, such as Airbnb, hotels.com, Amazon, Uber and Lyft, can control and optimize many aspects of product search to improve the efficiency of marketplaces. Here we focus on a common model, called the discriminatory control model, where the platform chooses to display a subset of sellers who sell products at prices determined by the market and a buyer is interested in buying a single product from one of the sellers. Under the commonly-used model for single product selection by a buyer, called the multinomial logit model, and the Bertrand game model for competition among sellers, we show the following result: to maximize social welfare, the optimal strategy for the platform is to display all products; however, to maximize revenue, the optimal strategy is to only display a subset of the products whose qualities are above a certain threshold. We extend our results to Cournot competition model, and show that the optimal search segmentation mechanisms for both social welfare maximization and revenue maximization also have simple threshold structures. The threshold in each case depends on the quality of all products, the platform's objective and seller's competition model, and can be computed in linear time in the number of products.

cs.GT↗

arXiv2018

Achieving Data Truthfulness and Privacy Preservation in Data Markets

As a significant business paradigm, many online information platforms have emerged to satisfy society's needs for person-specific data, where a service provider collects raw data from data contributors, and then offers value-added data services to data consumers. However, in the data trading layer, the data consumers face a pressing problem, i.e., how to verify whether the service provider has truthfully collected and processed data? Furthermore, the data contributors are usually unwilling to reveal their sensitive personal data and real identities to the data consumers. In this paper, we propose TPDM, which efficiently integrates data Truthfulness and Privacy preservation in Data Markets. TPDM is structured internally in an Encrypt-then-Sign fashion, using partially homomorphic encryption and identity-based signature. It simultaneously facilitates batch verification, data processing, and outcome verification, while maintaining identity preservation and data confidentiality. We also instantiate TPDM with a profile matching service and a distribution fitting service, and extensively evaluate their performances on Yahoo! Music ratings dataset and 2009 RECS dataset, respectively. Our analysis and evaluation results reveal that TPDM achieves several desirable properties, while incurring low computation and communication overheads when supporting large-scale data markets.

cs.DB↗

arXiv2018

Fine-Grained User Profiling for Personalized Task Matching in Mobile Crowdsensing

In mobile crowdsensing, finding the best match between tasks and users is crucial to ensure both the quality and effectiveness of a crowdsensing system. Existing works usually assume a centralized task assignment by the crowdsensing platform, without addressing the need of fine-grained personalized task matching. In this paper, we argue that it is essential to match tasks to users based on a careful characterization of both the users' preference and reliability. To that end, we propose a personalized task recommender system for mobile crowdsensing, which recommends tasks to users based on a recommendation score that jointly takes each user's preference and reliability into consideration. We first present a hybrid preference metric to characterize users' preference by exploiting their implicit feedback. Then, to profile users' reliability levels, we formalize the problem as a semi-supervised learning model, and propose an efficient block coordinate descent algorithm to solve the problem. For some tasks that lack users' historical information, we further propose a matrix factorization method to infer the users' reliability levels on those tasks. We conduct extensive experiments to evaluate the performance of our system, and the evaluation results demonstrate that our system can achieve superior performance to the benchmarks in both user profiling and personalized task recommendation.

cs.IR↗

arXiv2018

ERA: Towards Privacy Preservation and Verifiability for Online Ad Exchanges

Ad exchanges are kind of the most popular online advertising marketplaces for trading ad spaces over the Internet. Ad exchanges run auctions to sell diverse ad spaces on the publishers' web-pages to advertisers, who want to display ads on ad spaces. However, the parties in an ad auction cannot verify whether the auction is carried out correctly or not. Furthermore, the advertisers are usually unwilling to reveal their sensitive bids and identities. In this paper, we jointly consider the auction verifiability and the advertisers' privacy preservation, and thus propose ERA, which is an Efficient, pRivacy-preserving, and verifiAble online auction mechanism for ad exchanges. ERA exploits an order preserving encryption scheme to guarantee privacy preservation, and achieves verifiability by constructing a novel protocol of privacy preserving integer comparison, which is built on the Paillier homomorphic encryption scheme. We extensively evaluate the performance of ERA, and our evaluation results show that ERA satisfies several desirable properties with low computation, communication, and storage overheads, so ERA can be easily deployed in today's ad exchanges.

cs.GT↗