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Zhilin Zhang

Publications and source records attributed to Zhilin Zhang.

At least 37 records · Page 2Linked to original sources

Efficient Bilinear Attention-based Fusion for Medical Visual Question Answering

Medical Visual Question Answering (MedVQA) has attracted growing interest at the intersection of medical image understanding and natural language processing for clinical applications. By interpreting medical images and providing precise answers to relevant clinical inquiries, MedVQA has the potential to support diagnostic decision-making and reduce workload across various fields like radiology. While recent approaches rely heavily on unified large pre-trained Visual-Language Models, research on more efficient fusion mechanisms remains relatively limited in this domain. In this paper, we introduce a fusion model, OMniBAN, that integrates Orthogonality loss, Multi-head attention, and a Bilinear Attention Network to achieve high computational efficiency as well as solid performance. We conduct comprehensive experiments and demonstrate how bilinear attention fusion can approximate the performance of larger fusion models like cross-modal Transformer. Our results show that OMniBAN requires fewer parameters (approximately 2/3 of Transformer-based Co-Attention) and substantially lower FLOPs (approximately 1/4), while achieving comparable overall performance and even slight improvements on closed-ended questions on two key MedVQA benchmarks. This balance between efficiency and accuracy suggests that OMniBAN could be a viable option for real-world medical image question answering, where computational resources are often constrained.

eess.IV↗

An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising

In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser's cumulative value of winning impressions within specified budget constraints. However, such a problem is challenging due to the complex bidding environment faced by diverse advertisers. To address this challenge, we introduce ABPlanner, a few-shot adaptable budget planner designed to improve budget-constrained auto-bidding. ABPlanner is based on a hierarchical bidding framework that decomposes the bidding process into shorter, manageable stages. Within this framework, ABPlanner allocates the budget across all stages, allowing a low-level auto-bidder to bids based on the budget allocation plan. The adaptability of ABPlanner is achieved through a sequential decision-making approach, inspired by in-context reinforcement learning. For each advertiser, ABPlanner adjusts the budget allocation plan episode by episode, using data from previous episodes as prompt for current decisions. This enables ABPlanner to quickly adapt to different advertisers with few-shot data, providing a sample-efficient solution. Extensive simulation experiments and real-world A/B testing validate the effectiveness of ABPlanner, demonstrating its capability to enhance the cumulative value achieved by auto-bidders.

cs.GT↗

AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games

Decision-making in large-scale games is an essential research area in artificial intelligence (AI) with significant real-world impact. However, the limited access to realistic large-scale game environments has hindered research progress in this area. In this paper, we present AuctionNet, a benchmark for bid decision-making in large-scale ad auctions derived from a real-world online advertising platform. AuctionNet is composed of three parts: an ad auction environment, a pre-generated dataset based on the environment, and performance evaluations of several baseline bid decision-making algorithms. More specifically, the environment effectively replicates the integrity and complexity of real-world ad auctions through the interaction of several modules: the ad opportunity generation module employs deep generative networks to bridge the gap between simulated and real-world data while mitigating the risk of sensitive data exposure; the bidding module implements diverse auto-bidding agents trained with different decision-making algorithms; and the auction module is anchored in the classic Generalized Second Price (GSP) auction but also allows for customization of auction mechanisms as needed. To facilitate research and provide insights into the environment, we have also pre-generated a substantial dataset based on the environment. The dataset contains 10 million ad opportunities, 48 diverse auto-bidding agents, and over 500 million auction records. Performance evaluations of baseline algorithms such as linear programming, reinforcement learning, and generative models for bid decision-making are also presented as a part of AuctionNet. We believe that AuctionNet is applicable not only to research on bid decision-making in ad auctions but also to the general area of decision-making in large-scale games.

cs.AI↗

SentiXRL: An advanced large language Model Framework for Multilingual Fine-Grained Emotion Classification in Complex Text Environment

With strong expressive capabilities in Large Language Models(LLMs), generative models effectively capture sentiment structures and deep semantics, however, challenges remain in fine-grained sentiment classification across multi-lingual and complex contexts. To address this, we propose the Sentiment Cross-Lingual Recognition and Logic Framework (SentiXRL), which incorporates two modules,an emotion retrieval enhancement module to improve sentiment classification accuracy in complex contexts through historical dialogue and logical reasoning,and a self-circulating analysis negotiation mechanism (SANM)to facilitates autonomous decision-making within a single model for classification tasks.We have validated SentiXRL's superiority on multiple standard datasets, outperforming existing models on CPED and CH-SIMS,and achieving overall better performance on MELD,Emorynlp and IEMOCAP. Notably, we unified labels across several fine-grained sentiment annotation datasets and conducted category confusion experiments, revealing challenges and impacts of class imbalance in standard datasets.

cs.CL↗

AIGB: Generative Auto-bidding via Conditional Diffusion Modeling

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

cs.LG↗

Automated Deterministic Auction Design with Objective Decomposition

Identifying high-revenue mechanisms that are both dominant strategy incentive compatible (DSIC) and individually rational (IR) is a fundamental challenge in auction design. While theoretical approaches have encountered bottlenecks in multi-item auctions, there has been much empirical progress in automated designing such mechanisms using machine learning. However, existing research primarily focuses on randomized auctions, with less attention given to the more practical deterministic auctions. Therefore, this paper investigates the automated design of deterministic auctions and introduces OD-VVCA, an objective decomposition approach for automated designing Virtual Valuations Combinatorial Auctions (VVCAs). Firstly, we restrict our mechanism to deterministic VVCAs, which are inherently DSIC and IR. Afterward, we utilize a parallelizable dynamic programming algorithm to compute the allocation and revenue outcomes of a VVCA efficiently. We then decompose the revenue objective function into continuous and piecewise constant discontinuous components, optimizing each using distinct methods. Extensive experiments show that OD-VVCA achieves high revenue in multi-item auctions, especially in large-scale settings where it outperforms both randomized and deterministic baselines, indicating its efficacy and scalability.

cs.GT↗

Contrastive Adversarial Training for Unsupervised Domain Adaptation

Domain adversarial training has shown its effective capability for finding domain invariant feature representations and been successfully adopted for various domain adaptation tasks. However, recent advances of large models (e.g., vision transformers) and emerging of complex adaptation scenarios (e.g., DomainNet) make adversarial training being easily biased towards source domain and hardly adapted to target domain. The reason is twofold: relying on large amount of labelled data from source domain for large model training and lacking of labelled data from target domain for fine-tuning. Existing approaches widely focused on either enhancing discriminator or improving the training stability for the backbone networks. Due to unbalanced competition between the feature extractor and the discriminator during the adversarial training, existing solutions fail to function well on complex datasets. To address this issue, we proposed a novel contrastive adversarial training (CAT) approach that leverages the labeled source domain samples to reinforce and regulate the feature generation for target domain. Typically, the regulation forces the target feature distribution being similar to the source feature distribution. CAT addressed three major challenges in adversarial learning: 1) ensure the feature distributions from two domains as indistinguishable as possible for the discriminator, resulting in a more robust domain-invariant feature generation; 2) encourage target samples moving closer to the source in the feature space, reducing the requirement for generalizing classifier trained on the labeled source domain to unlabeled target domain; 3) avoid directly aligning unpaired source and target samples within mini-batch. CAT can be easily plugged into existing models and exhibits significant performance improvements.

cs.LG↗

Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding

In online advertising, advertisers participate in ad auctions to acquire ad opportunities, often by utilizing auto-bidding tools provided by demand-side platforms (DSPs). The current auto-bidding algorithms typically employ reinforcement learning (RL). However, due to safety concerns, most RL-based auto-bidding policies are trained in simulation, leading to a performance degradation when deployed in online environments. To narrow this gap, we can deploy multiple auto-bidding agents in parallel to collect a large interaction dataset. Offline RL algorithms can then be utilized to train a new policy. The trained policy can subsequently be deployed for further data collection, resulting in an iterative training framework, which we refer to as iterative offline RL. In this work, we identify the performance bottleneck of this iterative offline RL framework, which originates from the ineffective exploration and exploitation caused by the inherent conservatism of offline RL algorithms. To overcome this bottleneck, we propose Trajectory-wise Exploration and Exploitation (TEE), which introduces a novel data collecting and data utilization method for iterative offline RL from a trajectory perspective. Furthermore, to ensure the safety of online exploration while preserving the dataset quality for TEE, we propose Safe Exploration by Adaptive Action Selection (SEAS). Both offline experiments and real-world experiments on Alibaba display advertising platform demonstrate the effectiveness of our proposed method.

cs.LG↗

MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising

Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming popular where many ads could be displayed in a list and shown as a whole to users. However, multi-slot display advertising leads to different cost-effectiveness. Advertisers have the incentive to adjust bid prices so as to win the most economical ad positions. In this study, we introduce bid shading into multi-slot display advertising for bid price adjustment with a Multi-task End-to-end Bid Shading(MEBS) method. We prove the optimality of our method theoretically and examine its performance experimentally. Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7.01% lift in Gross Merchandise Volume, a 7.42% lift in Return on Investment, and a 3.26% lift in ad buy count.

cs.GT↗

Learning against Non-credible Auctions

The standard framework of online bidding algorithm design assumes that the seller commits himself to faithfully implementing the rules of the adopted auction. However, the seller may attempt to cheat in execution to increase his revenue if the auction belongs to the class of non-credible auctions. For example, in a second-price auction, the seller could create a fake bid between the highest bid and the second highest bid. This paper focuses on one such case of online bidding in repeated second-price auctions. At each time $t$, the winner with bid $b_t$ is charged not the highest competing bid $d_t$ but a manipulated price $p_t = α_0 d_t + (1-α_0) b_t$, where the parameter $α_0 \in [0, 1]$ in essence measures the seller's credibility. Unlike classic repeated-auction settings where the bidder has access to samples $(d_s)_{s=1}^{t-1}$, she can only receive mixed signals of $(b_s)_{s=1}^{t-1}$, $(d_s)_{s=1}^{t-1}$ and $α_0$ in this problem. The task for the bidder is to learn not only the bid distributions of her competitors but also the seller's credibility. We establish regret lower bounds in various information models and provide corresponding online bidding algorithms that can achieve near-optimal performance. Specifically, we consider three cases of prior information based on whether the credibility $α_0$ and the distribution of the highest competing bids are known. Our goal is to characterize the landscape of online bidding in non-credible auctions and understand the impact of the seller's credibility on online bidding algorithm design under different information structures.

cs.GT↗

Truthful Auctions for Automated Bidding in Online Advertising

Automated bidding, an emerging intelligent decision making paradigm powered by machine learning, has become popular in online advertising. Advertisers in automated bidding evaluate the cumulative utilities and have private financial constraints over multiple ad auctions in a long-term period. Based on these distinct features, we consider a new ad auction model for automated bidding: the values of advertisers are public while the financial constraints, such as budget and return on investment (ROI) rate, are private types. We derive the truthfulness conditions with respect to private constraints for this multi-dimensional setting, and demonstrate any feasible allocation rule could be equivalently reduced to a series of non-decreasing functions on budget. However, the resulted allocation mapped from these non-decreasing functions generally follows an irregular shape, making it difficult to obtain a closed-form expression for the auction objective. To overcome this design difficulty, we propose a family of truthful automated bidding auction with personalized rank scores, similar to the Generalized Second-Price (GSP) auction. The intuition behind our design is to leverage personalized rank scores as the criteria to allocate items, and compute a critical ROI to transform the constraints on budget to the same dimension as ROI. The experimental results demonstrate that the proposed auction mechanism outperforms the widely used ad auctions, such as first-price auction and second-price auction, in various automated bidding environments.

cs.GT↗

Learning Optimal Deterministic Auctions with Correlated Valuation Distributions

In mechanism design, it is challenging to design the optimal auction with correlated values in general settings. Although value distribution can be further exploited to improve revenue, the complex correlation structure makes it hard to acquire in practice. Data-driven auction mechanisms, powered by machine learning, enable to design auctions directly from historical auction data, without relying on specific value distributions. In this work, we design a learning-based auction, which can encode the correlation of values into the rank score of each bidder, and further adjust the ranking rule to approach the optimal revenue. We strictly guarantee the property of strategy-proofness by encoding game theoretical conditions into the neural network structure. Furthermore, all operations in the designed auctions are differentiable to enable an end-to-end training paradigm. Experimental results demonstrate that the proposed auction mechanism can represent almost any strategy-proof auction mechanism, and outperforms the auction mechanisms wildly used in the correlated value settings.

cs.GT↗

Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising

Digital advertising constitutes one of the main revenue sources for online platforms. In recent years, some advertisers tend to adopt auto-bidding tools to facilitate advertising performance optimization, making the classical \emph{utility maximizer} model in auction theory not fit well. Some recent studies proposed a new model, called \emph{value maximizer}, for auto-bidding advertisers with return-on-investment (ROI) constraints. However, the model of either utility maximizer or value maximizer could only characterize partial advertisers in real-world advertising platforms. In a mixed environment where utility maximizers and value maximizers coexist, the truthful ad auction design would be challenging since bidders could manipulate both their values and affiliated classes, leading to a multi-parameter mechanism design problem. In this work, we address this issue by proposing a payment rule which combines the corresponding ones in classical VCG and GSP mechanisms in a novel way. Based on this payment rule, we propose a truthful auction mechanism with an approximation ratio of $2$ on social welfare, which is close to the lower bound of at least $\frac{5}{4}$ that we also prove. The designed auction mechanism is a generalization of VCG for utility maximizers and GSP for value maximizers.

cs.GT↗

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objectives and constraints. Previous works designed auto-bidding tools from the view of single-agent, without modeling the mutual influence between agents. In this paper, we instead consider this problem from a distributed multi-agent perspective, and propose a general $\underline{M}$ulti-$\underline{A}$gent reinforcement learning framework for $\underline{A}$uto-$\underline{B}$idding, namely MAAB, to learn the auto-bidding strategies. First, we investigate the competition and cooperation relation among auto-bidding agents, and propose a temperature-regularized credit assignment to establish a mixed cooperative-competitive paradigm. By carefully making a competition and cooperation trade-off among agents, we can reach an equilibrium state that guarantees not only individual advertiser's utility but also the system performance (i.e., social welfare). Second, to avoid the potential collusion behaviors of bidding low prices underlying the cooperation, we further propose bar agents to set a personalized bidding bar for each agent, and then alleviate the revenue degradation due to the cooperation. Third, to deploy MAAB in the large-scale advertising system with millions of advertisers, we propose a mean-field approach. By grouping advertisers with the same objective as a mean auto-bidding agent, the interactions among the large-scale advertisers are greatly simplified, making it practical to train MAAB efficiently. Extensive experiments on the offline industrial dataset and Alibaba advertising platform demonstrate that our approach outperforms several baseline methods in terms of social welfare and revenue.

cs.MA↗

On Designing a Two-stage Auction for Online Advertising

For the scalability of industrial online advertising systems, a two-stage auction architecture is widely used to enable efficient ad allocation on a large set of corpus within a limited response time. The current deployed two-stage ad auction usually retrieves an ad subset by a coarse ad quality metric in a pre-auction stage, and then determines the auction outcome by a refined metric in the subsequent stage. However, this simple and greedy solution suffers from serious performance degradation, as it regards the decision in each stage separately, leading to an improper ad selection metric for the pre-auction stage. In this work, we explicitly investigate the relation between the coarse and refined ad quality metrics, and design a two-stage ad auction by taking the decision interaction between the two stages into account. We decouple the design of the two-stage auction by solving a stochastic subset selection problem in the pre-auction stage and conducting a general second price (GSP) auction in the second stage. We demonstrate that this decouple still preserves the incentive compatibility of the auction mechanism. As the proposed formulation of the pre-auction stage is an NP-hard problem, we propose a scalable approximation solution by defining a new subset selection metric, namely Pre-Auction Score (PAS). Experiment results on both public and industrial dataset demonstrate the significant improvement on social welfare and revenue of the proposed two-stage ad auction, than the intuitive greedy two-stage auction and other baselines.

cs.GT↗

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due to their fixed allocation rules to optimize a single performance metric (e.g., revenue or social welfare). Recently, data-driven auctions, learned directly from auction outcomes to optimize multiple performance metrics, have attracted increasing research interests. However, the procedure of auction mechanisms involves various discrete calculation operations, making it challenging to be compatible with continuous optimization pipelines in machine learning. In this paper, we design \underline{D}eep \underline{N}eural \underline{A}uctions (DNAs) to enable end-to-end auction learning by proposing a differentiable model to relax the discrete sorting operation, a key component in auctions. We optimize the performance metrics by developing deep models to efficiently extract contexts from auctions, providing rich features for auction design. We further integrate the game theoretical conditions within the model design, to guarantee the stability of the auctions. DNAs have been successfully deployed in the e-commerce advertising system at Taobao. Experimental evaluation results on both large-scale data set as well as online A/B test demonstrated that DNAs significantly outperformed other mechanisms widely adopted in industry.

cs.GT↗