What does ChatGPT return about human values? Exploring value bias in ChatGPT using a descriptive value theory

Abstract

There has been concern about ideological basis and possible discrimination in text generated by Large Language Models (LLMs). We test possible value biases in ChatGPT using a psychological value theory. We designed a simple experiment in which we used a number of different probes derived from the Schwartz basic value theory (items from the revised Portrait Value Questionnaire, the value type definitions, value names). We prompted ChatGPT via the OpenAI API repeatedly to generate text and then analyzed the generated corpus for value content with a theory-driven value dictionary using a bag of words approach. Overall, we found little evidence of explicit value bias. The results showed sufficient construct and discriminant validity for the generated text in line with the theoretical predictions of the psychological model, which suggests that the value content was carried through into the outputs with high fidelity. We saw some merging of socially oriented values, which may suggest that these values are less clearly differentiated at a linguistic level or alternatively, this mixing may reflect underlying universal human motivations. We outline some possible applications of our findings for both applications of ChatGPT for corporate usage and policy making as well as future research avenues. We also highlight possible implications of this relatively high-fidelity replication of motivational content using a linguistic model for the theorizing about human values.