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arXiv · 2404.17607

Utilizing Large Language Models to Identify Reddit Users Considering Vaping Cessation for Digital Interventions

Sai Krishna Revanth Vuruma·Dezhi Wu·Saborny Sen Gupta·Lucas Aust·Valerie Lookingbill·Caleb Henry·Yang Ren·Erin Kasson·Li-Shiun Chen·Patricia Cavazos-Rehg·Dian Hu·Ming Huang
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Abstract

The widespread adoption of social media platforms globally not only enhances users' connectivity and communication but also emerges as a vital channel for the dissemination of health-related information, thereby establishing social media data as an invaluable organic data resource for public health research. The surge in popularity of vaping or e-cigarette use in the United States and other countries has caused an outbreak of e-cigarette and vaping use-associated lung injury (EVALI), leading to hospitalizations and fatalities in 2019, highlighting the urgency to comprehend vaping behaviors and develop effective strategies for cession. In this study, we extracted a sample dataset from one vaping sub-community on Reddit to analyze users' quit vaping intentions. Leveraging large language models including both the latest GPT-4 and traditional BERT-based language models for sentence-level quit-vaping intention prediction tasks, this study compares the outcomes of these models against human annotations. Notably, when compared to human evaluators, GPT-4 model demonstrates superior consistency in adhering to annotation guidelines and processes, showcasing advanced capabilities to detect nuanced user quit-vaping intentions that human evaluators might overlook. These preliminary findings emphasize the potential of GPT-4 in enhancing the accuracy and reliability of social media data analysis, especially in identifying subtle users' intentions that may elude human detection.

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Sai Krishna Revanth Vuruma, Dezhi Wu, Saborny Sen Gupta, Lucas Aust, Valerie Lookingbill, Caleb Henry, Yang Ren, Erin Kasson, Li-Shiun Chen, Patricia Cavazos-Rehg, Dian Hu, Ming Huang. 2024-04-25. Utilizing Large Language Models to Identify Reddit Users Considering Vaping Cessation for Digital Interventions. https://arxiv.org/abs/2404.17607

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