arXiv · 2602.14502
Behavioral Feature Boosting via Substitute Relationships for E-commerce Search
Abstract
On E-commerce platforms, new products often suffer from the cold-start problem: limited interaction data reduces their search visibility and hurts relevance ranking. To address this, we propose a simple yet effective behavior feature boosting method that leverages substitute relationships among products (BFS). BFS identifies substitutes-products that satisfy similar user needs-and aggregates their behavioral signals (e.g., clicks, add-to-carts, purchases, and ratings) to provide a warm start for new items. Incorporating these enriched signals into ranking models mitigates cold-start effects and improves relevance and competitiveness. Experiments on a large E-commerce platform, both offline and online, show that BFS significantly improves search relevance and product discovery for cold-start products. BFS is scalable and practical, improving user experience while increasing exposure for newly launched items in E-commerce search. The BFS-enhanced ranking model has been launched in production and has served customers since 2025.
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Chaosheng Dong, Michinari Momma, Yijia Wang, Yan Gao, Yi Sun. 2026-02-16. Behavioral Feature Boosting via Substitute Relationships for E-commerce Search. https://arxiv.org/abs/2602.14502
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