IMPACT: Attention Is the Interaction Map for Scalable Interaction-Aware World Model Training
World models have made remarkable progress in action-conditioned future prediction for embodied agents, yet still struggle to model physically plausible interactions. Existing approaches address this limitation by constraining the generation process with external representations encoding motion, geometry, or semantics. Obtaining these spatiotemporally dense representations typically requires auxiliary estimators or manual annotations, limiting training scalability. We instead revisit the training objective and identify a supervision-allocation mismatch under the globally averaged mean squared error (MSE) denoising objective: prevalent static content dominates the optimization signal, leaving sparse dynamic-object regions critical to interaction generation disproportionately under-supervised. Motivated by this observation, we introduce IMPACT, a scalable Interaction-aware Model training framework with Prior-guided Attention Calibration and Targeting. IMPACT uses cross-attention associated with manipulated-object tokens as an internal spatiotemporal prior for action-conditioned changes. It samples candidate regions from this prior, calibrates them with detached local prediction errors to construct an interaction map, and uses the map to reweight denoising supervision, requiring neither external representations nor inference-time modifications. Extensive experiments on robot-arm and human-hand manipulation, spanning diverse control modalities and DiT backbones, show that IMPACT consistently outperforms the corresponding MSE-trained baselines, improving interaction fidelity, physical plausibility, and visual quality.