Generative AI Practices, Literacy, and Divides: An Empirical Analysis in the Italian Context

Beatrice Savoldi; Giuseppe Attanasio; Olga Gorodetskaya; Marta Marchiori Manerba; Elisa Bassignana; Silvia Casola; Matteo Negri; Tommaso Caselli; Luisa Bentivogli; Alan Ramponi; Arianna Muti; Nicoletta Balbo; Debora Nozza

arXiv · 2512.03671

Generative AI Practices, Literacy, and Divides: An Empirical Analysis in the Italian Context

Beatrice Savoldi·Giuseppe Attanasio·Olga Gorodetskaya·Marta Marchiori Manerba·Elisa Bassignana·Silvia Casola·Matteo Negri·Tommaso Caselli·Luisa Bentivogli·Alan Ramponi·Arianna Muti·Nicoletta Balbo·Debora Nozza

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Abstract

The rise of generative AI (GenAI) chatbots accessible via conversational interfaces is transforming digital interactions and holds economic promise. However, these tools might deepen existing inequalities -- not only through uneven, socially stratified adoption, but through differentials in their purposeful, critical use. Drawing on original survey data from 1,906 Italian-speaking adults, we provide a comprehensive analysis of GenAI adoption, literacy, and usage patterns. Our findings show that GenAI is supporting diversified personal and professional activities and replacing traditional information-seeking tools. Yet less-educated and older individuals, and those with lower technology familiarity, are less likely to adopt it; 40% cite competence barriers as a key obstacle. Among users, AI training emerges as the primary predictor of purposeful, capital-enhancing engagement -- content creation, learning, and creativity enhancement -- while more passive, recreational uses (e.g., companionship, information seeking) remain insensitive to competence levels. We thus highlight digital literacy as a lever for how people leverage GenAI, not just whether they use it. Finally, gender operates as a persistent cross-cutting divide, shaping both adoption and usage frequency. These findings challenge the assumption that high accessibility translates into broadly shared gains. Rather, they offer a granular, multi-level account of emerging disparities in the GenAI era -- with implications for how this technology may ultimately drive outcomes and benefit divides.

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Beatrice Savoldi, Giuseppe Attanasio, Olga Gorodetskaya, Marta Marchiori Manerba, Elisa Bassignana, Silvia Casola, Matteo Negri, Tommaso Caselli, Luisa Bentivogli, Alan Ramponi, Arianna Muti, Nicoletta Balbo, Debora Nozza. 2025-12-03. Generative AI Practices, Literacy, and Divides: An Empirical Analysis in the Italian Context. https://arxiv.org/abs/2512.03671

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